Brand Skills — Branding, Naming & Brand Identity for AI Agents

Turn an idea into a real brand — name, identity, voice, and a brand book — without leaving your AI
agent. 16 open-source Agent Skills for founders, indie hackers, and
agencies building AI-native — in Claude Code, Cursor, Windsurf, and 70+ agents.

npx skills add cofoundy/brand-skills

New: your brand inside Claude Code

brand-mod turns a finished brand into a Claude Code mod: while Claude works, the terminal and
the desktop app show your colors, your words and your logo. It previews everything in HTML first,
so nothing ships until you approve it. Great for screen recordings and demos.
See the skill →

What you get

Describe your product in a sentence. Your agent runs the skills and hands back a complete, coherent brand:

• A name that isn't AI slop — metaphor-driven, prior-art + domain checked, not a thesaurus mashup.
• A full identity — positioning, architecture, visual brief, voice, and messaging that all tell the same story.
• A brand book — guidelines ready to hand to a designer or a teammate.
• Saved, not lost — every brand is a reusable brand.yaml package, not a chat you'll never find again.

One command, minutes — instead of a blank page, a freelancer brief, and three weeks.

Why it's different

Most "AI branding" hands you a logo with a tagline glued on. A logo isn't a brand. Brand Skills
finds the story first, then carries it through every decision — so naming, voice, and messaging
line up instead of fighting each other.

Built and dogfooded by Cofoundy on our own products. MIT-licensed — the whole
pipeline is yours to read, fork, and ship.

Install

A — npx skills (recommended; works in 70+ agents)

Cross-agent install via the open Agent Skills CLI — Claude
Code, Cursor, Codex, OpenCode, and more:

npx skills add cofoundy/brand-skills           # all skills
npx skills add cofoundy/brand-skills -s naming # one skill
npx skills add cofoundy/brand-skills -g        # install globally (user dir) instead of per-project

Installs to your agent's skills dir (e.g. .claude/skills/…, .cursor/…). Try one without
installing: npx skills use cofoundy/brand-skills -s naming | claude.

B — Claude Code plugin

/plugin marketplace add cofoundy/brand-skills
/plugin install brand-skills@brand-skills

C — Local (before/without a remote)

npx skills add ./path/to/brand-skills          # or:
/plugin marketplace add /abs/path/to/brand-skills

Troubleshooting: if skills don't trigger after install, reload your agent (Claude Code:
/reload-plugins or restart). Each skill is self-contained markdown — cat .claude/skills/naming/SKILL.md
to confirm it landed.

The brand-genesis pipeline

        ┌─────────────┐
        │brand-context│  ← foundation. Every skill reads this first.
        └──────┬──────┘
               │
   naming ─→ brand-architecture ─→ brand-identity ─┐
   (metaphor   (standalone vs       (logo brief,    │
    engine)     sub-brand vs         palette, type) │
                house-of-brands)                    ▼
   brand-strategy · brand-positioning · target-audience · competitor-branding
                                                    │
   brand-voice · brand-messaging · brand-story ─────┤
                                                    ▼
                                          brand-guidelines  (the brand book)
                                          brand-audit · rebranding
                                          brand-mod  (your brand inside Claude Code)

Skills

Scope: v0 is brand genesis — creating a brand. It does not do go-to-market (ads, channels,
growth). That's intentional; a brand should exist before it's marketed. brand-mod is the one
application skill: it carries a finished brand into the tool your team already works in.

Brand packages & registry (the persistence layer)

Unlike chat-only brand tools, Brand Skills writes a brand package — a versioned, queryable folder:

brand/
  brand.yaml          # manifest: name, one-liner, status, archetype, which artifacts exist
  context.md  naming.md  strategy.md  identity.md  voice.md  guidelines.md  …
  assets/

Managing several brands? A brands/registry.yaml indexes them so any agent can answer "what brands
do we have / where / what's the one-liner" in one query. The registry is a SSOT file, not agent
memory — git-tracked and shareable. Full spec: references/brand-package-spec.md.

Spanish / LATAM localization

First-class Spanish / LATAM support — Spanish phonosemantics, cultural-connotation screening
across major markets, and regional conventions — alongside English. See
references/localization-es-latam.md.

Credits

Built on two excellent MIT-licensed projects, absorbed and extended here (see NOTICE):

• Naming engine adapted from glacierphonk/naming.
• Brand-genesis skills adapted from arnabbagxd/Brand-building-skills.

License

MIT © Cofoundy SAC. Upstream copyrights preserved in NOTICE.

_{Keywords: brand skills · branding · brand strategy · brand naming · brand identity · brand
voice · brand positioning · brand guidelines · rebranding · agent skills · Claude Code · AI
branding · brand book generator.}