GTM Skills for Claude Code, Codex, Grok & AI Agents

Open-source B2B data enrichment, prospecting, and outbound skills for Claude Code, Codex, Grok Build, Grok Bot, Hermes-Agent, OpenClaw, and Claude Cowork — powered by Explorium and Vibe Prospecting.

These skills are ready-to-use playbooks that let any AI coding assistant run real GTM workflows: use as a prospecting skill to build prospect lists, an enrichment skill to enrich company and contact data, a lead scoring skill to tier leads, or a complete outbound skill for cold email and ABM campaigns — without custom tooling or agencies.

Free to install, use, and adapt under the MIT license.

claude install explorium-ai/gtm-skills

Skills

Why Use These GTM Skills?

B2B data enrichment for AI agents. Most skills are built on the Vibe Prospecting MCP server — real-time access to Explorium's 150M+ company database directly inside your Claude Code, Codex, Grok, or Hermes-Agent workflow. No polling, no CSV exports, no stitching together REST calls.

Scaffold a real app, not just a list. lead-gen-tool-builder is different from the workflow skills above: instead of running a prospecting task in your current session, it generates a standalone, self-hostable lead-gen web app — company & contact search, filters, CRM push — powered directly by the Explorium API, ready to deploy or hand to your team.

Or scaffold a browser extension. browser-extension-builder produces a local Chrome extension in the same spirit — it reveals verified contact info right on a LinkedIn profile and pushes to HubSpot, a self-hosted alternative to Lusha or Apollo.io's extension that you load unpacked and point at your own Explorium key.

Buying signals & intent data. Surface companies and contacts that are actively in-market. Skills like account-fit-rank and score-leads combine firmographic fit with behavioral intent signals and recent trigger events (funding, hiring surges, leadership changes, product launches).

Waterfall enrichment. enrich-company and enrich-contact use Explorium's waterfall enrichment pipeline to maximize fill rate across email, phone, LinkedIn, technographics, and firmographics — a single skill call instead of chaining multiple data provider APIs.

Entity matching & deduplication. clean-data resolves messy company names, partial domains, and duplicate contact rows before you pay to enrich them — critical for CRM enrichment workflows and inbound lead scoring.

Supported AI Agents & Platforms

These skills work as Claude Code skills, Codex plugins, Grok skills, and GTM plugins for any AI agent that supports the SKILL.md Agent Skills format:

Use These Skills in Grok

These are GTM skills for Grok — the same prospecting, enrichment, lead scoring and outbound skills, running inside xAI's Grok instead of Claude Code. Nothing in this repo needs to change: Grok reads the Agent Skills (SKILL.md) format natively.

Grok Build (Grok CLI)

Grok Build is xAI's agentic coding CLI. It is fully Claude Code compatible with zero configuration — it automatically reads Claude Code skills, plugins, marketplaces, MCP servers and instruction files alongside its own .grok/ directory. So this repo works in Grok exactly as it works in Claude Code.

curl -fsSL https://x.ai/cli/install.sh | bash

Already using these skills in Claude Code? You are done — Grok reads your existing Claude Code skills, plugins, marketplaces and MCP servers automatically. Run grok inspect to see them listed.

Installing standalone? Clone the repo and point Grok's skill path at its skills/ directory:

# 1. Clone anywhere you like
git clone https://github.com/explorium-ai/gtm-skills.git ~/.grok/gtm-skills

# 2. Register the skills directory in ~/.grok/config.toml
cat >> ~/.grok/config.toml <<'EOF'

[skills]
paths = ["~/.grok/gtm-skills/skills"]
EOF

# 3. Confirm Grok discovered them
grok inspect

Each skill lives in its own folder under skills/, so pointing at the parent directory exposes all of them at once.

Then run any skill as a slash command in a Grok session:

/list-builder Find 50 Series B SaaS companies in the US with 50-200 employees using Salesforce
/enrich-company Add firmographics, tech stack, and funding to these 200 accounts
/account-fit-rank Which of these 100 accounts has the strongest buying signals right now?

Grok discovers skills from ./.grok/skills/ (walked up to the repo root), ~/.grok/skills/, any enabled plugin's skills/ directory, and extra paths under [skills] paths in ~/.grok/config.toml. To scope the skills to one project instead of your whole machine, symlink the folders you want into that repo's ./.grok/skills/ — for example ln -s ~/.grok/gtm-skills/skills/list-builder .grok/skills/list-builder.

You can also wire up the underlying B2B data directly as an MCP server:

grok mcp add --transport http vibe-prospecting https://vibeprospecting.explorium.ai/mcp

(Run grok mcp add --help for the exact flags on your version, or add it to ~/.grok/config.toml by hand — see MCP Integration for the server definition.)

Grok Bot

Grok Bot gives you persistent AI teammates that run on a cloud computer with a browser, filesystem and terminal — a natural home for recurring GTM work. Install these skills from the Marketplace in the sidebar, then type / in the composer to reference a saved skill.

Because Grok Bot also supports routines — a skill on a schedule — these skills fit recurring revenue workflows well:

• /account-fit-rank every Monday at 8:00 to re-score your pipeline against fresh buying signals
• /score-leads on the week's inbound MQLs, posted as a Hot/Warm/Cold watch list
• /meeting-prep each morning against tomorrow's calendar, so every call has a brief
• /enrich-company on new CRM rows, so records never go stale

Which Grok product do I need?

GTM Use Cases

Prospecting & Lead Generation

Use list-builder to turn a natural-language ICP description into a filtered list of target companies and contacts. Combine with lookalike-accounts to expand from a seed customer list, and account-fit-rank to rank by real-time buying signals before handing off to outbound.

/list-builder Find 50 Series B SaaS companies in the US with 50-200 employees using Salesforce
/lookalike-accounts Find companies similar to Notion and Figma for my AE territory
/account-fit-rank Score this account list by ICP fit and buying intent

Build Your Own Lead Gen Tool

Want a lead-gen tool your whole team can use, not just a one-off list? Use
lead-gen-tool-builder to scaffold a complete, self-hostable, ZoomInfo-style
web app — company & contact search, firmographic and technographic filters, a
sortable results table, CSV import/export, and one-click push to HubSpot and
Salesforce — powered by the Explorium API. It's the fastest way to build a lead
generation tool, a self-hosted ZoomInfo or Apollo.io alternative, or an
internal prospecting app without hiring an agency or writing the data-layer
integration by hand.

/lead-gen-tool-builder Build me a lead gen tool with Explorium search and HubSpot push
/lead-gen-tool-builder Scaffold a ZoomInfo-style prospecting app I can self-host for my team

Build Your Own Browser Extension

Want the Lusha/Apollo.io experience — reveal a contact right on their LinkedIn
profile — without the per-seat license? Use browser-extension-builder to
scaffold a local Chrome extension that detects any LinkedIn profile, reveals a
verified email/phone/job title via Explorium, and pushes the contact to
HubSpot (with an editable field-mapping review) or drafts a Gmail message.
It's a vanilla Manifest V3 extension — no build step, no framework — loaded
via chrome://extensions → Load unpacked, so it's easy to restyle to
match any brand's design system on request.

/browser-extension-builder Build me a Lusha-style Chrome extension powered by Explorium
/browser-extension-builder Clone the Apollo.io extension but push to HubSpot with my own key

Outbound & Cold Email

Use personalize-email to assemble intent-led signal packs for each prospect — recent funding, hiring trends, tech stack, LinkedIn activity — so your AI can write truly personalized outbound at scale. account-contact-shortlist surfaces the right decision-makers with verified contact data.

/personalize-email Build a personalization brief for the VP of Sales at Acme Corp
/account-contact-shortlist Get me the top 5 contacts at Stripe for an outbound sequence

CRM Enrichment

enrich-company and enrich-contact drop directly into CRM enrichment workflows: pass a list of domains or emails, get back firmographics, technographics, funding stage, headcount, and verified contact info. clean-data normalizes and deduplicates records first so you only pay to enrich real rows.

/enrich-company Add firmographics, tech stack, and funding to these 200 accounts
/clean-data Validate and deduplicate this Salesforce export before enrichment
/score-leads Tier these 500 inbound MQLs against my ICP — Hot, Warm, or Cold

Buying Signals & Intent Data

account-fit-rank surfaces buying signals across all accounts simultaneously: funding rounds, leadership hires, headcount growth, technology adoption, and behavioral intent topics. Use it before every outbound sequence to prioritize who to call first.

/account-fit-rank Which of these 100 accounts has the strongest buying signals right now?

Account Research & Competitive Intelligence

account-research generates a full intelligence brief — firmographics, recent hires, technology stack, funding history, and news — in seconds. competitor-research builds side-by-side battlecards from the same real-time data.

/account-research Give me a pre-call brief on Salesforce before my meeting Thursday
/competitor-research Build a battlecard comparing HubSpot vs Salesforce for our sales team

ABM Campaigns

abm-campaign orchestrates the full ABM workflow: ICP → Vibe Prospecting list → enrichment → score → personalized LinkedIn ad creatives → LinkedIn matched audience → daily campaign monitoring. No agency, no stitching tools together manually.

/abm-diy-campaign Run an ABM campaign targeting 200 Series B fintech companies

MCP Integration

The Vibe Prospecting MCP server is the data layer powering every skill in this repo. It exposes Explorium's real-time B2B data platform — 150M+ companies, 700M+ contacts, firmographics, technographics, funding, workforce signals, intent data, and buying triggers — as a native MCP tool for AI agent workflows.

MCP server URL: https://vibeprospecting.explorium.ai/mcp

{
  "mcpServers": {
    "vibe-prospecting": {
      "type": "http",
      "url": "https://vibeprospecting.explorium.ai/mcp"
    }
  }
}

Use this MCP server directly in Claude Code, Codex, Grok, Hermes-Agent, OpenClaw, or any agent that supports MCP for B2B data enrichment, prospecting, and GTM workflows — no SDK required.

Explorium vs. Other B2B Data Providers

These skills use Explorium's data platform and Vibe Prospecting MCP as the B2B data layer. Here's how that compares to other providers when building AI agent workflows:

Looking for a ZoomInfo alternative, Apollo.io alternative, Clearbit alternative, or Clay alternative for AI agent workflows? These skills and the Vibe Prospecting MCP give you real-time B2B data enrichment, prospecting, and buying signals directly inside Claude Code or Codex — without stitching together multiple APIs or building custom integrations.

For alternatives to Cognism, Crustdata, People Data Labs, Lusha, or Hunter in AI agent contexts, see Vibe Prospecting for pricing and coverage details.

FAQ

Are there GTM or prospecting skills for Grok?
Yes. Every skill in this repo runs in Grok. Grok Build, xAI's agentic CLI, reads the SKILL.md Agent Skills format and is fully Claude Code compatible with zero configuration, so you can clone this repo into ~/.grok/skills/ and invoke any skill as a slash command. See Use These Skills in Grok.

How do I add skills to Grok?
Clone the repo and add its skills/ directory to [skills] paths in ~/.grok/config.toml, then run grok inspect to confirm Grok discovered them. Grok also reads existing Claude Code skills, plugins, marketplaces and MCP servers automatically — no migration needed.

Can Grok Bot do prospecting and lead enrichment?
Yes. Install these skills from the Grok Bot Marketplace and reference them with / in the composer. Because Grok Bot supports routines, you can schedule them — re-score accounts every Monday, enrich new CRM rows nightly, or generate call briefs each morning.

What's the difference between Grok Build and Grok Bot?
Grok Build is a coding CLI you run in your terminal against your own repo and data. Grok Bot is a persistent AI teammate on a cloud computer, better suited to recurring and team-shared workflows. Both run these skills.

Do these skills work in Claude Code and Codex too?
Yes — that's the native format. See Supported AI Agents & Platforms for the full matrix.

Do I need an Explorium API key?
The skills call the Vibe Prospecting MCP server for B2B data. See MCP Integration.

Installation

# Install all GTM skills (Claude Code)
claude install explorium-ai/gtm-skills

# Invoke any skill in a Claude Code session
/list-builder
/enrich-company
/account-fit-rank
/abm-diy-campaign

For Codex, Grok, Hermes-Agent, OpenClaw, or Claude Cowork: add as a plugin from https://github.com/explorium-ai/gtm-skills.

Requirements: Vibe Prospecting account (free tier available). LinkedIn Ads API credentials required only for abm-campaign.

License

MIT — free to use, share, and build on. See CONTRIBUTING to contribute.

Maintained by

Explorium · Vibe Prospecting