PPC AI Skills

Free, open-source AI skills for Google Ads practitioners. Drop them into Claude Code and they work immediately.

Each skill is a structured set of rules, frameworks, or workflows that make AI smarter about PPC. Some are executable tools with Python scripts. Others are pure knowledge — diagnostic frameworks, safety protocols, reporting standards — that work with any AI setup.

⚠ Use at Your Own Risk

Several skills in this repo include code that mutates live Google Ads
accounts (e.g., uploading negative keywords, disabling automation,
editing RSAs). Test any mutation script against a sandbox or
non-production account before running it against live data. The author
assumes no liability for ad spend impact, account changes, or business
consequences resulting from use of these skills. See LICENSE for the
full warranty disclaimer.

Start Here

New to this? These five skills give you the most value with the least setup. Install them first.

# Install all five
for skill in mutation-safety ad-copy-verification-standard investigation-methodology non-serving-keyword-scanner portfolio-health-prioritization; do
  mkdir -p .claude/skills/$skill
  curl -sO --output-dir .claude/skills/$skill \
    https://raw.githubusercontent.com/fourteenwm/ppc-ai-skills/main/$skill/SKILL.md
done

The curl loop fetches each skill's SKILL.md only. Tool-backed skills — like the Non-Serving Keyword Scanner (#4) — also ship a scripts/ folder, so clone instead if you want everything:

# Or clone once and copy skills in, scripts/ folders included
git clone https://github.com/fourteenwm/ppc-ai-skills.git
mkdir -p .claude/skills
for skill in mutation-safety ad-copy-verification-standard investigation-methodology non-serving-keyword-scanner portfolio-health-prioritization; do
  cp -r ppc-ai-skills/$skill .claude/skills/$skill
done

All Skills

Safety & Guardrails

Diagnostics & Investigation

Search Query & Negative Keyword Management

Ad Copy & RSAs

Portfolio Management

Campaign Building

Queries & API

Reporting & Communication

Competitive & Brand Safety

Quick Start

1. Install Claude Code

# macOS/Linux
curl -fsSL https://claude.ai/install.sh | sh

# Windows (PowerShell)
irm https://claude.ai/install.ps1 | iex

2. Install a skill

mkdir -p .claude/skills/mutation-safety
curl -sO --output-dir .claude/skills/mutation-safety \
  https://raw.githubusercontent.com/fourteenwm/ppc-ai-skills/main/mutation-safety/SKILL.md

Or clone the repo and copy any skill folder in — required for tool-backed skills, whose scripts/ folder the curl one-liner doesn't fetch:

git clone https://github.com/fourteenwm/ppc-ai-skills.git
mkdir -p .claude/skills
cp -r ppc-ai-skills/mutation-safety .claude/skills/

3. Use it

Start Claude Code in your project directory. The skill loads automatically when relevant.

About

I'm Kurt Henninger. I manage Google Ads portfolios across property management and local services — over 110 accounts total.

I built these skills because AI is fast but not careful. It hallucinates phone numbers, overwrites live campaigns, generates ad copy from assumptions instead of facts. Every skill in this repo exists because something went wrong and I wanted to make sure it didn't happen again.

The philosophy is simple: engineered AI with guardrails beats raw prompting every time.

These 42 public skills are a subset of what I run in production. I use a larger production system of 85+ specialized skills to manage accounts daily. If you're curious about how the full system works or want to build something similar for your agency, I write about it here:

Website: fourteenwebmedia.com
X: @KurtHenninger

How This Repo Fits a Larger System

These skills are the portable layer of a larger private system. The private layer holds everything that can't be shared — client context, account routing, and credentials — while the skills carry the method: frameworks, safety protocols, and query patterns. That separation is deliberate: skills are shareable precisely because they contain method, not data. Point them at your own credentials and account list and they work the same way they do in production.

Contributing

Found a bug? Have a suggestion? Open an issue or submit a PR.

If you build something useful with these skills, I'd genuinely like to hear about it — drop me a note on X or open a discussion.

License

MIT License. Use these however you want.