seo-toolkit

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SUMMARY

A curated collection of production-grade Claude Skills for SEO workflows. Battle-tested skills from real agency work — distilled, cleaned, and shared back with the community.

README.md

🔍 SEO Toolkit for Claude

A curated collection of production-grade Claude Skills for SEO workflows.

License: MIT
Claude
MCP
PRs Welcome

Battle-tested skills from real SEO agency work — distilled, cleaned, and shared back with the community.

Skills · Installation · MCP Setup · Contributing · Roadmap


🎯 What is this?

SEO Toolkit is a monorepo of Claude Skills purpose-built for SEO professionals. Each skill is a self-contained workflow that extends Claude Desktop with domain-specific expertise — from keyword research to content production to technical audits.

These skills have been refined across hundreds of real client projects spanning finance, healthcare, e-commerce, and B2B industries in Vietnamese, US, and UK markets.

Why use these skills?

  • Production-ready — not toy examples; battle-tested in real agency work
  • 🔌 MCP-native — deeply integrated with SerpAPI, Ahrefs, Google Keyword Planner, Knowledge Graph
  • 🌏 Bilingual — triggers in both English and Vietnamese
  • 📦 Modular — install only the skills you need
  • 🆓 MIT licensed — free for commercial use

📦 Available Skills

✅ Released

Skill Description Status
outline-content Build comprehensive SEO content outlines from a target keyword. SERP Top 10 analysis, competitor heading extraction, search intent mapping, and Writer Briefing generation. v1.0
ad-claim-compliance Detect superlative claims ("tốt nhất", "hàng đầu", "số 1") violating Vietnamese Advertising Law (Article 8.11). 2-stage: detect across full site, then auto-reword on-demand. Evidence Registry for clients with legal certifications. v1.0

🗺️ Roadmap

Skills in active development, coming to this toolkit:

Skill Description ETA
qc-content 11-dimension quality control scorecard for SEO content. Anti-AI-pattern detection, GEO/AEO readiness checks, and Pass/Fix/Fail verdicts. Q2 2026
seo-drift "Git for SEO" — baseline snapshot of on-page SEO fields, detect regressions after deployment, compare before/after. Q2 2026

Have a skill idea? Open a discussion.


🚀 Installation

Install a single skill (recommended)

# Clone the repo
git clone https://github.com/ibangtam/seo-toolkit.git
cd seo-toolkit

# Copy the skill you want into Claude Desktop's skills directory
# macOS
cp -r skills/outline-content ~/Library/Application\ Support/Claude/skills/

# Windows (PowerShell)
Copy-Item -Recurse skills\outline-content $env:APPDATA\Claude\skills\

Restart Claude Desktop.

Install all skills at once

# macOS
cp -r skills/* ~/Library/Application\ Support/Claude/skills/

# Windows (PowerShell)
Copy-Item -Recurse skills\* $env:APPDATA\Claude\skills\

Full installation guide: docs/INSTALL.md


🔌 MCP Servers

These skills are designed to work with MCP (Model Context Protocol) servers for SEO tooling. Each skill declares its preferred MCP servers and gracefully falls back to built-in web_search and web_fetch when MCPs aren't available.

Commonly required servers:

  • SerpAPI MCP — SERP data, keyword suggestions, PAA
  • Ahrefs MCP — volume, KD, backlinks, organic keywords
  • Google Keyword Planner MCP — volume alternative
  • Knowledge Graph MCP — entity enrichment, Schema @type

Full MCP setup guide: docs/MCP-SETUP.md


💡 How these skills work together

Each skill is self-contained but designed to chain with others in a full SEO workflow:

┌─────────────────────────┐
│  1. Content Outline     │  ✅ available now
│  outline-content        │
└────────────┬────────────┘
             ▼
┌─────────────────────────┐
│  2. Content Writing     │  (private, agency-only)
└────────────┬────────────┘
             ▼
┌─────────────────────────┐
│  3. Quality Control     │  (coming soon)
│  qc-content             │
└────────────┬────────────┘
             ▼
┌─────────────────────────┐
│  4. Deployment Check    │  (coming soon)
│  seo-drift              │
└─────────────────────────┘

🤝 Contributing

Contributions are warmly welcome — bug fixes, new skills, documentation improvements, translations.

See CONTRIBUTING.md for guidelines.


👤 Author

Nguyễn Sĩ Nguyên — Founder, SEO Bang Tam Agency

10+ years in SEO. Building content workflows and automation for clients in Vietnam, US, and UK markets across finance, banking, healthcare, furniture, and real estate industries.


⭐ Star History

If these skills save you time, a star helps others discover them.


📄 License

MIT License — see LICENSE for details.

Free for commercial use. Attribution appreciated but not required.


Built with ❤️ for the SEO community

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