takeToMarket

A marketing operating system for Claude Code and Codex. Spec-driven campaigns with positioning-as-invariant enforcement, quality gate walls, and compound learnings.

Core invariant: Every marketing asset ships with a verifiable outcome metric and passes through a positioning-invariant quality gate wall — no asset ships without both, ever.

What it is / What it isn't

IS: A marketing OS that treats every campaign, asset, and channel as a spec-driven unit with a verifiable outcome, a positioning invariant, and a quality gate wall. Persistent state. Compound learnings. Nine-phase lifecycle enforcement.

IS NOT: A content generator, one-click blog writer, or social media scheduler. Not a replacement for marketers — it is the operating system a marketer uses to ship more, drift less, and compound learnings. Not a reporting dashboard. Not a scheduler. takeToMarket enforces discipline; it does not generate random content.

Requirements

Node.js 18+
Claude Code v1.x+ (or Codex)
git

Installation

Option 1 — npx (recommended)

npx taketomarket

Interactive: asks which tool(s) you use, installs to all selected runtimes in one pass.

Flags:

--yes or -y — skip confirmation (for CI/scripts)
--check — show install status without installing
--runtime <claude|codex> — skip interactive prompt, install to one runtime

Option 2 — Claude Code plugin marketplace

/plugin install taketomarket@claude-plugins-official

Status: pending marketplace approval. Check https://github.com/ranjanrishikesh/takeToMarket for current status.

Option 3 — Direct from GitHub (Claude Code)

/plugin marketplace add ranjanrishikesh/takeToMarket
/plugin install taketomarket

This uses the Claude Code plugin system to install directly from the GitHub repo. Run both commands in Claude Code's chat.

Option 4 — Manual (advanced)

git clone https://github.com/ranjanrishikesh/takeToMarket
cd takeToMarket
node install.js

Quick Start

/ttm-init             # set up workspace (one time)
/ttm-new-campaign     # create first campaign
/ttm-produce          # run production wave

Runtime Notes

Commands vary by tool:

Runtime	Install path	Invocation
Claude Code	`~/.claude/skills/`	`/ttm-init`
Codex	`~/.codex/skills/` or `~/.agents/skills/`	`$ttm-init` or mention by name
Cursor	`~/.cursor/skills/`	`/ttm-init`
Windsurf	`~/.codeium/windsurf/skills/`	`@ttm-init`
Gemini CLI	`~/.gemini/skills/`	automatic or `/skills enable`

All non-Claude runtimes also support ~/.agents/skills/ as a universal path. Select option 6 during install to use it.

Campaign Lifecycle

Init — set up workspace and reference files
New Campaign — create campaign directory with initialized state
Research — discover market, audience, and ambient narrative
Brief — generate brief with mandatory outcome metrics
Produce — generate assets in isolated contexts with full reference loading
Review — human quality evaluation with structured checklist
Fix — root cause analysis, re-produce, re-verify (capped 3×)
Verify — quality gate wall check across all assets
Ship — launch checklist confirming tracking, UTMs, funnel testing
Measure — analytics vs outcome metrics with attribution models
Learn — extract lessons, propose reference file edits, log to LEARNINGS.md

Command Reference

Command	Description
`/ttm-aeo-check`	Check citation status across AI engines for a query
`/ttm-affiliate-kit`	Generate creative kit for affiliate partners
`/ttm-archive`	Archive a completed campaign, finalize state, and update LEARNINGS.md
`/ttm-brand-refresh`	Update BRAND.md with new proof points and deprecate expired ones
`/ttm-brief`	Generate a campaign brief with mandatory outcome metrics, positioning anchor, and channel mix
`/ttm-competitor-scan`	On-demand competitor analysis that updates COMPETITORS.md
`/ttm-email-preflight`	Deliverability, dark-mode, and spam-trigger scan for email assets
`/ttm-fix`	Fix phase: root cause analysis, fix brief, re-produce, re-verify (capped 3×)
`/ttm-health`	Validate .marketing/ directory integrity, reference file completeness, and state consistency
`/ttm-icp-refresh`	Update ICP.md from new customer data including calls, reviews, and feedback
`/ttm-init`	Interview-driven onboarding that generates all .marketing/ reference files
`/ttm-keyword-map`	Generate keyword cluster map with intent tags
`/ttm-learn`	Extract lessons from campaign data, propose reference file edits, log to LEARNINGS.md
`/ttm-measure`	Analyze campaign analytics against outcome metrics using attribution models
`/ttm-new-campaign`	Create a new campaign directory with initialized state and reference file links
`/ttm-next`	Guide user to the right next command based on current campaign state
`/ttm-positioning-check`	Sample recent assets and report positioning drift percentage and analysis
`/ttm-positioning-shift`	Controlled positioning change with reasoning, migration plan, and approval gate
`/ttm-produce`	Generate content assets in fresh contexts loaded with brief, positioning, brand, ICP, and playbook
`/ttm-repurpose`	Fan out a long-form asset into derivatives across channels with full brief-produce-verify per derivative
`/ttm-research`	Market and audience research including SERP, competitor content, and narrative mapping
`/ttm-resume`	Resume a paused campaign at its last completed phase
`/ttm-review`	Present assets with structured review checklist for human evaluation
`/ttm-seo-audit`	Technical and content SEO audit of a URL or sitemap
`/ttm-ship`	Generate launch checklist confirming tracking, UTMs, funnel testing, and asset finalization
`/ttm-state`	Display current campaign states, decisions in flight, blockers, and experiments
`/ttm-verify`	Run all applicable quality gates on every asset with pass/fail report and line-level feedback

Verify Installation

Inside Claude Code, run:

/ttm-health

This validates directory integrity, reference file presence, and state consistency.

License

MIT — see LICENSE.

Privacy & Security

takeToMarket runs entirely on your local filesystem. No data collection, no telemetry, no servers. See SECURITY.md for the combined privacy and security policy.

Contributing

See CONTRIBUTING.md and CODE_OF_CONDUCT.md.