Claude Code Content & Marketing Toolkit

Skills, MCP servers, and tools for content creation, SEO, copywriting, social media, and growth marketing with Claude Code.

Getting Started

Before you install anything, write your context file. Every skill in this list performs better when Claude knows your product, audience, and positioning.

1. Create product-marketing-context.md in your project root
2. Include: what you sell, who buys it, how you talk about it, what makes it different
3. Install the skills and MCP servers that match your workflow
4. Use claude-goal-scaffold to run multi-step marketing tasks autonomously with /goal

Table of Contents

• Autonomous Workflows
• Marketing Skills
• SEO & Discovery
• SEO Data (MCP Servers)
• Content Creation & Repurposing
• Writing Quality
• Research & Trends
• Recommended Stacks
• Quick Reference

Autonomous Workflows

Claude Goal Scaffold

Three-file template for building complete projects with Claude Code's /goal command. Set a completion condition, turn on auto mode, and Claude keeps working across turns until a separate evaluator confirms the goal is met. Includes project context template (CLAUDE.md), spec framework (SPEC.md), and workflow guide with goal templates for six project types.

Use this when you're running any multi-step task from this toolkit: full SEO audits, content repurposing pipelines, email sequence builds, or site-wide CRO passes. Write your conditions, set the goal, walk away.

Marketing Skills

Marketing Skills (Corey Haines)

23 skills covering the full marketing stack. CRO, copywriting, SEO, email, social, paid ads, analytics, and growth. Each skill auto-activates when Claude detects a relevant task. All skills read from a shared product-marketing-context file.

Conversion Optimization — page-cro, signup-flow-cro, onboarding-cro, form-cro, popup-cro, paywall-upgrade-cro

Content & Copy — copywriting, copy-editing, email-sequence, social-content

SEO & Discovery — seo-audit, programmatic-seo, competitor-alternatives, content-strategy, schema-markup

Paid & Measurement — paid-ads, ad-creative, ab-testing, analytics-tracking

Growth & Retention — referral-program, free-tool, churn-prevention

Strategy — marketing-ideas, marketing-psychology, pricing-strategy, launch-strategy, product-marketing-context, cold-email, revops, sales-enablement

SEO & Discovery

Claude SEO (AgriciDaniel)

12 sub-skills, 6 subagents, and a main SKILL.md that orchestrates them. Covers technical SEO, on-page, content, schema, sitemaps, programmatic SEO, competitor pages, hreflang, and GEO (AI search optimization). Updated to INP and September 2025 Quality Rater Guidelines.

Slash commands: /seo audit, /seo page, /seo schema, /seo sitemap generate, /seo geo. Integrates with MCP servers for live data. Works without them too.

The GEO module optimizes content for AI search engines (Perplexity, ChatGPT, Claude) with citation-friendly formatting, entity markup, and structured answers.

SEO Data (MCP Servers)

Skills give Claude SEO knowledge. MCP servers give Claude live SEO data.

Ahrefs MCP (Official)

Keyword data, backlink profiles, and site metrics directly in Claude Code.

Semrush MCP (Official)

Keyword research, competitor analysis, backlink audits, ad copy retrieval. Read-only access to Trends API and Projects API v3.

Google Search Console MCP

Your site's search data in Claude Code. Impressions, clicks, positions, queries.

DataForSEO MCP

Keyword volumes, SERP analysis, backlink profiles, competitor data. Pay-per-API-call pricing, no monthly subscription.

Content Creation & Repurposing

ClaudeCode Writer (WomenDefiningAI)

Writing workspace with slash commands and platform-specific agents. Capture ideas in /rawnotes, extract themes with /extract-themes, research with /research, write with /write, then repurpose with agents for LinkedIn, newsletters, X threads, and podcast Q&A scripts.

Seed it with 3-5 examples of your best writing. Claude learns your voice and applies it across every output.

Writing Quality

Humanizer

Removes signs of AI-generated writing. Based on Wikipedia's "Signs of AI writing" guide. Detects 24+ patterns: inflated symbolism, promotional language, vague attributions, em dash overuse, rule of three, AI vocabulary. Two-pass approach: diagnose, then rewrite.

Strips patterns, doesn't add voice. Good for a first pass. For voice matching, seed it with your own writing samples.

Research & Trends

/last30days Skill

Researches any topic across Reddit and X from the last 30 days, then generates copy-paste-ready prompts based on what it finds. Pulls from actual threads and posts, not headlines.

Example: /last30days what are the best cold email frameworks right now scans both platforms, finds what's working with engagement counts as signal, and generates a prompt template.

Recommended Stacks

Solo founder / startup marketer

# Marketing skills
npx skills add coreyhaines31/marketingskills

# AI slop removal
# (copy SKILL.md from blader/humanizer to ~/.claude/skills/humanizer/)

# Trend research
# (install last30days per repo instructions)

# Autonomous workflows
# (clone wilwaldon/claude-goal-scaffold)

Fill in product-marketing-context first. Everything else reads from it.

SEO-focused content operation

# SEO skills
git clone https://github.com/AgriciDaniel/claude-seo.git
cp -r claude-seo/* ~/.claude/skills/

# Live keyword data (pick one or combine)
npx @ahrefs/mcp           # Ahrefs
npx dataforseo-mcp-server  # DataForSEO (cheaper, pay-per-call)

# GSC for your own site data
# (see AminForou/mcp-gsc for setup)

# Selective marketing skills
npx skills add coreyhaines31/marketingskills --skill copywriting copy-editing content-strategy seo-audit

Content repurposing machine

# Writing workspace
git clone https://github.com/WomenDefiningAI/claudecode-writer.git
cd claudecode-writer && claude

# Add your writing examples to the workspace
# Use /write -> LinkedIn agent -> Newsletter agent -> Social agent

Quick Reference

Contributing

Open a PR. To get included:

• Works with Claude Code
• Specifically useful for content, marketing, or SEO
• Maintained or from a trusted source

License

MIT

wilwaldon.com