WorkMagic for AI assistants

Ask your marketing measurement data anything — in Claude, ChatGPT, Codex, Cursor, Copilot or Gemini.
Attribution by channel and campaign, why a number moved, lift test results and media budget
plans, answered from your own WorkMagic account.

⭐ Star this repo to follow new skills and platforms as they ship — see the changelog.

What is WorkMagic

WorkMagic
is an AI-powered marketing measurement platform for ecommerce and DTC brands. It brings
multi-touch attribution (MTA), incrementality (geo lift tests) and media mix modeling (MMM) /
budget planning together — across Meta, Google, TikTok and more — so you can see what's actually
driving sales and decide where to spend next.

This open-source (MIT) plugin lets your AI assistant ask that same data questions in plain
language, using your own WorkMagic account — an open-source MCP server plus skills for marketing
attribution, incrementality and MMM.

See it in action

You: Compare Meta and Google attributed revenue under data-driven, last click, first click and
any-click attribution for the last 30 days, and explain why they differ.

Claude: (abridged — WorkMagic demo store, synthetic data)

Channel	Data-driven	Last click	First click	Any click
Meta	$10.2K	$17.3K	$27.1K	$38.0K
Google	$12.7K	$19.9K	—	$33.2K

Meta looks strongest under first- and any-click because it starts most journeys: shoppers first
arrive from a Meta ad, then come back through Google or direct before buying. Data-driven
attribution splits each order's credit across those touchpoints, so both channels shrink. Any-click
gives every touched channel full credit, which is why the two any-click figures add up to more
than the store actually sold ($46.9K).

More sample conversations: readiness check ·
model comparison · best-selling products

What's included

The plugin has two parts: the WorkMagic MCP server (https://mcp.workmagic.io/mcp), which
reads and updates your WorkMagic account after you sign in, and nine skills that tell the
assistant how to use it well.

Try asking:

• "What was my Meta ROAS last week?"
• "Why did Google attribution drop on Tuesday?"
• "Which products sold the most in the last 30 days?"
• "How should I split a $200K budget next month?"
• "Is my account ready to run a Meta lift test?"

Get WorkMagic

Using this plugin needs an active WorkMagic account.

• New to WorkMagic? See plans and pricing
  to get started.
• Already a customer? Install below and sign in with your WorkMagic account the
  first time the assistant uses it.

Questions about plans? Contact your WorkMagic CSM or [email protected].
Lift test and budget optimizer skills need those features enabled on your account.

Install

Claude (claude.ai, desktop, Cowork)

1. Open plugin settings (Settings → Plugins, or Plugins & skills), choose Add marketplace
   → GitHub repo, enter workmagicio/workmagic-agent-plugin, then install WorkMagic.
   (Listing in the Claude plugin directory is coming soon.)
2. Open the plugin's Connectors tab and connect WorkMagic.

Only want the data connection? Add https://mcp.workmagic.io/mcp under Customize > Connectors
as a custom connector.

Claude Code

/plugin marketplace add workmagicio/workmagic-agent-plugin
/plugin install workmagic@workmagic-plugins

Codex

codex plugin marketplace add workmagicio/workmagic-agent-plugin

Then install workmagic from /plugins.

Gemini CLI

gemini extensions install https://github.com/workmagicio/workmagic-agent-plugin

ChatGPT, Cursor, GitHub Copilot

Directory listings are coming soon. Until then, connect the MCP server below; in Cursor you can also
add this repository as a team marketplace.

Any other MCP client

Add https://mcp.workmagic.io/mcp as a remote (Streamable HTTP) MCP server. You get the tools;
the skills in skills/ are plain Markdown you can load as instructions.

The first time the assistant uses WorkMagic, sign in with your WorkMagic account. If you belong to
several WorkMagic accounts, the assistant asks which one to use. Don't have an account yet? See
Get WorkMagic above.

Data

The skills are instructions only; they don't run code or contact any other service. The assistant
reaches your data through the WorkMagic MCP server at https://mcp.workmagic.io/mcp, using the
account you sign in with. The server receives the requests the assistant makes on your behalf, such
as queries, filters and settings you ask to change, and returns your WorkMagic data. WorkMagic
logs those requests for security and support. Nothing is sent anywhere else.

Some skills can change settings in your WorkMagic account, such as creating or editing a budget
scenario. The assistant shows what it will change and asks you to confirm first.

The tools/ folder holds scripts WorkMagic uses to maintain this repository. The plugin never runs
them.

Follow WorkMagic

New skills, platforms and product updates ship often — follow along:

• LinkedIn
• Instagram
• Facebook
• ⭐ Star this repo and watch releases for new versions.

Support

Contact your WorkMagic CSM or [email protected]. Privacy policy: www.workmagic.io/privacy.
Found a problem with a skill? Open an issue.