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SUMMARY

AI skills for Claude Code: product marketing, strategy and GTM frameworks from a product leader.

README.md

Skills

AI skills for Claude Code: the product marketing and strategy frameworks I use as a product leader, written so Claude can run them.

Each skill gives Claude a framework, its templates and the questions to ask, so a strategy session starts from a structure instead of a blank page. Each one installs with a single command.

Available Skills

GTM & Marketing

Skill Description Install
abx-strategy Account-Based Everything (ABX) framework for complex B2B GTM: 10 frameworks, scoring models, templates npx skills add yannickyamo/skills/abx-strategy

Modern Product Operating Model

Skill Description Install
product-operating-model Meta-skill index: overview of all 6 product skills and how they connect npx skills add yannickyamo/skills/product-operating-model
product-strategy Strategy System: ICP, positioning, pricing, GTM motion, strategic bets, 1-page canvas npx skills add yannickyamo/skills/product-strategy
product-discovery Discovery System: continuous discovery, interview snapshots, OST, assumption testing npx skills add yannickyamo/skills/product-discovery
product-architecture Product System: capability blocks, bet backlog, roadmap, solution briefs npx skills add yannickyamo/skills/product-architecture
product-delivery Delivery System: staged rollout, metrics hierarchy, launch checklist, bet retrospectives npx skills add yannickyamo/skills/product-delivery
ai-native-product AI-Native overlay: agency assessment, calibration plans, eval strategy npx skills add yannickyamo/skills/ai-native-product
product-leadership Leadership overlay: portfolio review, board metrics, operating rhythm, PM development npx skills add yannickyamo/skills/product-leadership

Installation

Option 1: CLI (recommended)

Install a single skill directly into your Claude Code environment:

npx skills add yannickyamo/skills/product-strategy

Or install the complete Product Operating Model collection:

npx skills add yannickyamo/skills/product-operating-model
npx skills add yannickyamo/skills/product-strategy
npx skills add yannickyamo/skills/product-discovery
npx skills add yannickyamo/skills/product-architecture
npx skills add yannickyamo/skills/product-delivery
npx skills add yannickyamo/skills/ai-native-product
npx skills add yannickyamo/skills/product-leadership

Option 2: Clone & copy

# Clone the full collection
git clone https://github.com/yannickyamo/skills.git

# Copy the skill you want into your project
cp -r skills/product-strategy /path/to/your/project/.claude/skills/

# Or install globally for all projects
cp -r skills/product-strategy ~/.claude/skills/

Option 3: Manual download

  1. Navigate to the skill folder on GitHub
  2. Download SKILL.md and any supporting files
  3. Place in .claude/skills/ (project-level) or ~/.claude/skills/ (global)

How Skills Work

Skills are markdown files that give Claude structured knowledge and frameworks. When installed:

  • Project-level (.claude/skills/): available in that project only
  • Global (~/.claude/skills/): available across all your projects
  • Skills with a name in their frontmatter become /slash-commands in Claude Code

Where they come from

"Learning velocity over planning perfection"

Each skill comes from work I've done with product and GTM teams. They hold the decision frameworks, scoring models and templates I use, so a team can work through in one conversation what usually takes weeks of meetings.

License

MIT License: use freely, adapt to your context, share improvements.

Author

Yannick Maurice: product leader and full-stack builder. Background in industrial technology, energy systems, and deep tech B2B.

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