Diffmode Growth Tactics

Always outcrowded, never outgunned.

Install (Claude Code): claude plugin marketplace add acogood/diffmode_free then claude plugin install diffmode-growth-tactics@diffmode-free — or run it on Codex. Free, no account, no API key.

Diffmode builds a growth strategy for startups that can't outspend their competitors. It
researches who your buyers are and how your rivals win them, then hands you unconventional ways
to win them yourself — in about 90 minutes, free, inside your AI agent.

Built for solo founders, first marketing hires, and small bootstrapped teams — people who can
build the product but find marketing foreign. If you've never mapped an audience or sized up a
competitor before, the run does that with you, and leaves the work behind so you can see how
it got there.

Why it's different: each tactic combines two or three proven growth mechanisms from real case
studies — not channels off a checklist.

Quickstart

It runs on two runtimes, off the same skill files — Claude Code and OpenAI Codex. The
method is identical on both, and each has a one-command run. The Claude Code install is below; for
the Codex command see run it on Codex.

Claude Code

# add the marketplace (straight from GitHub)
claude plugin marketplace add acogood/diffmode_free
# install the plugin
claude plugin install diffmode-growth-tactics@diffmode-free

Restart Claude Code, then from any folder:

/diffmode-growth-tactics:run-growth-tactics --url https://your-product.com

No account, no API key. It writes everything into a ./<your-product>/ folder in your current
directory. Perplexity is optional — with nothing configured, it uses Claude Code's built-in
web search for free.

Run it in Claude Cowork

Same plugin, same command — installed through the app's menu instead of the CLI:

1. Open the Cowork tab → Customize → Plugins.
2. Choose Add from repository and enter acogood/diffmode_free (or the full GitHub URL).
3. Install diffmode-growth-tactics, then start a new session and run
   /diffmode-growth-tactics:run-growth-tactics --url https://your-product.com as above.

⚠️ Don't ask the agent inside a session to install the plugin. Cowork sessions run in a
sandbox, so anything installed there is wiped when the app relaunches — the Customize menu
is the only install that sticks. If the report doesn't open in your browser at the end of a
run, open <your-product>/report/index.html from the session's files panel.

What you get

A run builds your growth strategy in three parts — a read on your competition, a map of your
buyers, and unconventional ways to get users. Each part is written to be acted on, even if
you've never built a growth plan before.

1. A read on your competition. Who you're really up against, and how each rival actually
gets users — the channels they lean on, and the ones they're ignoring. That gap is where you get
in. (A real run mapped 9 competitors and the acquisition channels behind each.)

2. A map of your buyers. Your real segments and the job each one is hiring you to do, plus
the moments that make someone switch. Most founders have never written this down — and it's the
part generic tools skip.

3. Unconventional ways to get users yourself. The sharp end of the strategy — synthesis.md,
with 7–9 specific tactics built for your budget, stage, and team. Each one spells out:

• what it is, in plain language;
• why it fits a team like yours (your budget, stage, and team size are baked in);
• the first three steps to run it; and
• the week-1 signal that tells you whether it's working.

They come from an audit of 25–35 plays already working in your space, then bent into angles
your better-funded competitors haven't thought to copy. Here's the kind of tactic a run
produces:

The Hiring-Signal Pitch
When a company posts a job to hire a person for the exact manual task your product removes,
that's a buying signal nobody else is watching.

• Why it fits a small team: it's hands-on and doesn't scale — which is exactly why
  ad-funded competitors won't do it. They can't pay a salesperson to chase one signup at a
  time; you can, for your first 20 customers.
• First three steps: (1) set LinkedIn/Indeed alerts for the job titles that describe the
  work you automate; (2) when one is posted, find the hiring manager; (3) send a 60-second
  screen recording — "saw you're hiring a [role] to do [task]; here's my tool doing it live —
  try it free this week before you hire."
• Week-1 signal: a reply rate above ~10% means the angle lands; below that, tighten your
  job-title list.

All three parts are yours to reuse — not scratch notes, but briefs in their own right. Hand
the competitor read to a freelancer, drop the buyer map into a deck, or build your content
calendar off the acquisition audit. The run also leaves three short strategy reports behind —
where your size is an advantage, plays worth borrowing from other industries, and fresh openings
on the big platforms. The tactics get spent in a few months. The research keeps working.

And you don't need a markdown viewer to read any of it: the run ends with a styled report in
your browser — open <your-product>/report/index.html (it offers to open it for you). No
extra installs; the plain-text files stay alongside.

How it works

1. Tell it your product   →  a URL (it researches the site) or a 2-minute Q&A
2. Research your market    →  your competitors and your buyers, and where rivals are weak
3. Mine proven mechanisms  →  growth mechanisms pulled fresh from public case studies
4. Combine into tactics    →  fuse 2–3 mechanisms into tactics that fit your constraints

It runs locally, start to finish in about 1–1.5 hours, and checks its own work — a
reviewer re-runs a stage until it clears the quality bar. The full design, including those
quality gates, is in docs/architecture.md.

Requirements

• Claude Code (or OpenAI Codex — see below). That's
  the only thing you need.
• Perplexity is optional. With a Perplexity MCP server configured, the research stages use
  it; without one, they fall back to Claude Code's built-in web search automatically.
• Cost: free with the built-in search; about $2–3 per run if you point it at Perplexity
  (a few deep-research calls are the only paid part).

Run it on Codex

On Codex, the same pipeline runs as a small Python driver, Perplexity-optional too (it falls back
to Codex's native web search). With the codex CLI installed and logged in (plus Python 3), from
any folder:

python3 codex/orchestrate.py --url https://your-product.com

It writes everything into a ./<your-product>/ folder and stops at synthesis.md, exactly like
the Claude run. Add --fast-intake to skip the founder Q&A (hands-off; lower quality). Full setup
— making the worker agents discoverable, the optional Perplexity backend, the dispatch flags — is
in codex/CODEX.md.

Free vs. the full Diffmode

This free tool builds the strategy — the competitor read, the buyer map, and the
unconventional ideas. It stops there, at ideas.

Diffmode picks up from there: it ranks the tactics so you know
what to do first, and turns the top picks into a week-by-week rollout plan — drawn from a
much larger, curated database of growth mechanisms than the fresh, per-run research behind this
free tool. Start with a free audit (no credit card). The full plan comes with a 30-day
money-back guarantee.

→ diffmode.app

Under the hood (for contributors)

plugin/     the Claude Code plugin — the only thing Claude installs
  skills/   the 12 skill files — the single source of truth
  agents/  commands/  reference/
codex/      Codex driver — runs the same skills through symlinks (no second copy)
docs/       design notes + build history (not shipped to either runtime)

The skills live once, in plugin/skills/; Codex consumes them through relative symlinks, so
there's no second copy and no drift. For the design — the orchestrator, skills, and worker
sub-agents, and why the orchestrator runs in the main thread — see
docs/architecture.md. For build history and measured runtimes, see
docs/STATUS.md.

License: Apache-2.0. © 2026 Anton Kogut.