YouTube Marketing Skills

Build a YouTube personal brand with live channel data, AI-generated SEO, and organic-only growth strategy — no paid ads, no $99/month subscription.

21 commands · 10 live channel tools · Works with Claude Code, Cursor, Codex, Gemini CLI · MIT

If this grows your channel — ⭐ star this repo. It's the only signal that tells us what to build next.

What This Is

A Claude Code skill suite + MCP server that connects your AI to your real YouTube channel — reads your private analytics, writes SEO back to YouTube, and publishes companion posts to WordPress. Not a generic creator template. Not another dashboard.

Three things no other YouTube AI tool does:

1. Reads your private analytics via OAuth — watch time, retention %, traffic sources, demographics. Not just public stats anyone can scrape.
2. Writes back to YouTube — pushes updated titles, descriptions, and tags directly from Claude. No opening YouTube Studio.
3. Double-ranks on Google — publishes a companion WordPress post with VideoObject schema so the same topic ranks on both Google and YouTube simultaneously.

/youtube-ideate  →  /youtube-script  →  /youtube-seo  →  push to YouTube
                                                        ↓
                                         /youtube-wp-post  →  published to WordPress

Who This Is For

Built for developers, consultants, and product makers who use YouTube to build authority — not entertainment creators chasing trending content.

• You make tutorials, walkthroughs, or educational content in your niche
• You want organic-only growth — no paid ads, no bought subscribers, no gaming the system
• You have a product, service, open-source project, or community to grow through video
• You want evergreen content — videos that get discovered for years, not just 48 hours after upload

One subscriber from your niche is worth more than 10,000 random views. This tool understands that.

Quick Start

Prerequisites: Node.js 18+, Google Cloud project with YouTube Data API v3 + YouTube Analytics API enabled, OAuth 2.0 Desktop credentials.

# 1. Install
npx youtube-channel-mcp

# 2. Authenticate once — opens browser, saves tokens locally on your machine
node auth.js

Add to Claude Code settings.json:

{
  "mcpServers": {
    "youtube": {
      "command": "npx",
      "args": ["youtube-channel-mcp"]
    }
  },
  "skills": ["/path/to/youtube-marketing-skills/skills/youtube-marketing/SKILL.md"]
}

Configure your channel once — open skills/youtube-marketing/SKILL.md and set:

Channel: [Your channel name and handle]
Products: [Your products with URLs]
Best publish time: [Your optimal time + timezone]
Fixed links: [Product / docs / community URLs to embed in every description]

Every command now knows your business. Start with:

/youtube-ideate

21 Commands

Strategy & Planning

Production

SEO & Upload

Analytics & Optimization

Growth & Expansion

Live Channel Tools

What makes this different from every other Claude YouTube skill: it connects to your real channel.

Direct read/write via OAuth2. Runs entirely on your machine — your data never leaves your computer.

The Organic Growth Playbook

No ads. No paid promotion. No viral luck. This is how personal brands compound on YouTube.

1. Find Evergreen Gaps

Evergreen content = keywords with consistent monthly search volume, not trending spikes that collapse in a week.

/youtube-ideate pulls live keyword data and surfaces gaps: real searches with volume that your competitors aren't targeting yet.

What to look for: Keywords where the top-ranking videos are 12+ months old, have weak titles, or come from channels outside your niche. That's unclaimed territory.

2. One Video, Three Discovery Paths

Every video you make should be built to win across three separate discovery systems:

• YouTube Search — title + description + tags targeting one specific query
• Google Search — companion WordPress post with VideoObject schema (same topic, two rankings)
• Suggested — thumbnail + hook optimized for your existing subscriber cohort

/youtube-seo + /youtube-wp-post handles all three in one workflow.

3. The Compounding Loop

Month 1:  Publish optimized tutorial → earns YouTube Search traffic
Month 2:  Companion post ranks on Google → new audience discovers the video
Month 3:  Video earns Suggested placement from a similar viewer cohort
Month 6:  Run /youtube-batch-seo → refresh titles with updated keyword data
Year 1:   This video drives 30–40% of your channel's total subscriber growth

/youtube-batch-seo automates the quarterly refresh. It finds your underperforming videos and pushes improved SEO — without you touching YouTube Studio.

4. Build a Gap Map, Not Just a Content Calendar

Most creators plan content by topic. Personal brands should plan by competitive gap.

/youtube-competitor  →  find what your niche isn't covering yet
/youtube-ideate      →  rank those gaps by keyword volume and competition score
/youtube-calendar    →  sequence by production effort and seasonal timing

This is the difference between a content calendar and a growth strategy.

Channel Templates

Pick the template that fits your channel type — configure it once in SKILL.md:

Integrations

Works With

Research Foundation

Every recommendation in every command is grounded in published data — not opinions.

Full citations: references/whitepapers.md

What's Inside

skills/youtube-marketing/
  SKILL.md          ← entry point — configure your channel once here
  sub-skills/       ← 21 command files
  references/       ← 9 knowledge guides (algorithm, analytics, SEO, Shorts, retention)
  templates/        ← 6 channel type configs
references/
  whitepapers.md    ← full citation database (14 published studies)

vs. VidIQ / TubeBuddy

Other Install Options

# One-line shell script
curl -fsSL https://raw.githubusercontent.com/adityaarsharma/youtube-marketing-skills/main/install.sh | bash

# Clone and run
git clone https://github.com/adityaarsharma/youtube-marketing-skills
cd youtube-marketing-skills && npm install && node auth.js

Remote mode — share with a team:

MODE=remote PORT=3001 node server.js

License

MIT — Aditya Sharma

Built for channels where one subscriber is worth more than ten thousand ad views.