AI Marketing Skills for Claude Code

Marketing frameworks that Claude Code actually executes.

Not guides. Not courses. Skills — packaged expertise your AI coding agent loads and follows.

March 2026 — v3.1: All 16 free skills support quick|standard|deep execution modes. Get fast answers or deep audits from the same skill — no extra prompting. See what changed →

What Are Agent Skills?

Agent Skills are an open standard for packaging expertise as instructions that AI agents can follow.

Traditional content: You read it → You apply it → You forget half of it.

Agent Skills: Your agent reads it → Your agent applies it → Every time. Perfectly.

Think of it like giving Claude Code a playbook written by an expert. Instead of prompting from scratch every time, the skill provides the framework, questions, and output format automatically.

Quick Install (Claude Code)

# Clone the repo
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git

# Copy skills to Claude Code's skills folder
mkdir -p ~/.claude/skills
cp -r ai-marketing-claude-code-skills/* ~/.claude/skills/

That's it. Claude Code will now automatically use these skills when you mention related topics.

Available Skills

Strategy & Positioning

🎯 Positioning Basics

Core positioning framework for founders and marketers. Clarify who you're for, what you do, and why you're different.

Use when: "Help me with positioning", "Who is this for?", "What makes us different?"

→ positioning-basics/SKILL.md

🔍 AI Discoverability Audit

Audit how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini).

Use when: "How do I show up in ChatGPT?", "AI search visibility", "AEO audit"

→ ai-discoverability-audit/SKILL.md

📚 Marketing Principles

Apply timeless marketing and business principles from the masters (Drucker, Ogilvy, Godin, Buffett, Munger, Bezos, Jobs).

Use when: "First principles thinking", "Should I do X?", "What would work here?", strategic decisions

→ marketing-principles/SKILL.md

Content & Authority

💼 LinkedIn Authority Builder

Build a LinkedIn content system for thought leadership. Positioning, content pillars, formats, and posting rhythm.

Use when: "LinkedIn strategy", "Build my presence", "Content system", "Thought leadership"

→ linkedin-authority-builder/SKILL.md

💡 Content Idea Generator

Generate content ideas based on your positioning and ICP. Multiple frameworks for different content types.

Use when: "What should I post?", "Content ideas", "Blog topics", "LinkedIn content"

→ content-idea-generator/SKILL.md

🎙️ Voice Extractor

Extract and document someone's authentic writing voice from samples. Create voice guides for AI training or ghostwriting.

Use when: "Capture my voice", "Voice guide", "Write like me", "Train AI on my style"

→ voice-extractor/SKILL.md

📱 Social Card Generator

Generate platform-specific social post variants (Twitter, LinkedIn, Reddit) from one source input. No API dependency.

Use when: "Turn this into social posts", "Repurpose for Twitter/LinkedIn", "Create social variants"

→ social-card-gen/SKILL.md

Research & Intelligence

🔗 LinkedIn Profile Optimizer

Audit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist for ChatGPT/Perplexity/Claude search.

Use when: "Optimize my LinkedIn", "Rewrite my about section", "LinkedIn profile help", "AI search visibility"

→ linkedin-profile-optimizer/SKILL.md

Conversion & Sales

📄 Homepage Audit

Quick conversion audit for any homepage or landing page. Get actionable feedback in minutes.

Use when: "Review my homepage", "Why isn't my page converting?", "Audit my landing page"

→ homepage-audit/SKILL.md

📧 Cold Outreach Sequence

Build personalized cold outreach sequences for LinkedIn and email. Research, connection requests, follow-ups, and conversion.

Use when: "Cold outreach", "LinkedIn messages", "Prospecting sequence", "Sales emails"

→ cold-outreach-sequence/SKILL.md

📊 Case Study Builder

Turn client wins into formatted case studies for proposals, social proof, and sales conversations.

Use when: "Write a case study", "Document results", "Client success story", "Build social proof"

→ case-study-builder/SKILL.md

⭐ Testimonial Collector

Systematically gather and format client testimonials for social proof.

Use when: "Get testimonials", "Social proof", "Client quotes", "Build credibility"

→ testimonial-collector/SKILL.md

Productivity & Operations

Quick Install (any platform)

git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
cd ai-marketing-claude-code-skills
bash scripts/install.sh

Auto-detects Claude Code, Cursor, and Windsurf. Walks you through the rest.

Flags:

bash scripts/install.sh --all              # install to every detected platform
bash scripts/install.sh --platform=cursor  # specific platform only
bash scripts/install.sh --include-pro      # include pro/ skills (if purchased)
bash scripts/install.sh --dry-run          # preview without writing files

Platform Support

List Available Skills

bash scripts/list-skills.sh

Convert to Platform Format

bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules
bash scripts/convert.sh --all   # convert for all platforms into ./converted/

Compatibility

Every skill is plain markdown instructions, so any assistant that can follow a written brief can run it. Claude Code is the native target; the others work by giving the assistant the SKILL.md.

🔥 Premium Skills (Gumroad)

Full Claude Code editions with structured reasoning phases, self-critique loops, and output precision.

→ Browse all on Gumroad

About

Created by Brian Wagner — AI Marketing Architect

15+ years building marketing systems for Fortune 500s and startups. Now packaging that expertise for the AI era.

• 🌐 brianrwagner.com
• 🐦 @BrianRWagner
• 💼 LinkedIn

Contributing

Found an issue? Have an improvement?

1. Fork the repo
2. Make your changes
3. Submit a PR

All contributions welcome. Let's make these skills better together.

License

MIT — Use freely. Attribution appreciated.

Marketing frameworks that Claude Code actually executes. 🔱