Marketing Skills for AI Agents

Agent Skills for marketing — paid ads, social media, SEO, AI search, competitor research, ad creative generation, email lifecycle, analytics, operations, and more.

These skills run on the Hyper MCP, which gives your agent 100+ direct integrations and built-in marketing tools through one endpoint — a backpack of tools that travels with your agent across Claude Code, Cursor, Codex, OpenCode, GitHub Copilot, Gemini CLI, and 50+ other agents that support the Agent Skills spec.

What is a skill?

A skill is a markdown file (SKILL.md) with the workflows, decision rules, and example tool calls your agent needs to run specific marketing functions end-to-end. The tools themselves come from the Hyper MCP. The skill teaches the agent how to think like an expert and ship correct work.

The Hyper MCP

Create, customize, and connect your MCP at app.hyperfx.ai/mcp. Choose which integrations and built-in tools to include, and configure approval rules action-by-action across every one of them.

What's in it:

100+ direct integrations — ad platforms (Google Ads, Meta, TikTok, LinkedIn, Amazon, Pinterest), social (Instagram, Reddit, Twitter, YouTube), email (Gmail, Klaviyo, Resend, Beehiiv), analytics (GA4, Search Console, BigQuery), CRM (HubSpot, Apollo), commerce (Shopify), and more.
Built-in tools — Meta Ads Library scraper, Reddit and Twitter scrapers, image generation (OpenAI, Nano Banana, Seedream), video generation (Sora, Veo, Seedance), browser automation, transcription.
Guardrails and permissions — every action can require approval before it runs, so your agent can't delete a campaign or send a DM without your green light.
The Hyper platform — build and manage Hyper agents, tasks, and skills directly.

Walkthrough video.

Install

npx skills add hyperfx-ai/marketing-skills

Auto-detects your agent and drops the skills in the right directory. Then ask your agent something a skill knows about:

"Plan a Google Ads search campaign for example.com."

# install one
npx skills add hyperfx-ai/marketing-skills --skill google-ads

# install all 17
npx skills add hyperfx-ai/marketing-skills --all

Other install options below.

What it looks like

You: Run a viral paid and organic campaign for acmebakes.com. Find what's trending in our space on social, generate image and video creatives, and set up and launch ads + organic posts on Meta, Google, and TikTok. $100/day per ad platform.

Agent: Learned your brand from acmebakes.com (logo, palette, voice). Scraped 412 Instagram posts, 287 TikToks, and 54 Reddit threads to see what people in artisan baking are talking about. Three trends stand out: sourdough rescue, Dubai-chocolate copycats, school-lunch baking. Two have low keyword competition and rising search volume — targeting those.

Generated 6 image creatives + 2 short videos in your brand style. Everything's set up and paused — view each one before setting it live:

Meta — $100/day, Advantage+ targeting, optimized for the Purchase event on your pixel, US 25–54.

TikTok Ads — $100/day, Traffic objective on the same audience, video creatives.

Google Ads Search — $100/day, phrase + exact match on the two trending opportunities, negative keywords, sitelinks.

TikTok + Instagram organic — 3 posts queued (also paused), captions matched to trending sounds and hashtags.

Total ad spend: $300/day ($100 each on Meta, Google, TikTok).

Tell me when to set them live, and I'll set up a task to monitor them every hour.

That's meta-ads + google-ads + tiktok-ads + ad-creative-generation + video-generation + tiktok + instagram composing into one job. Skills can compose like this because they all run against the same MCP — the agent picks the right one per step.

Skills

Skill	What it does	Required integrations
Paid ads
`google-ads`	Plan and launch Google Ads campaigns — Search, Display, and Performance Max.	Google Ads
`meta-ads`	Plan and launch Meta ad campaigns across Facebook and Instagram.	Meta Business, Firecrawl
`meta-ads-library`	Research competitor ads in the Meta Ads Library.	Apify
`amazon-ads`	Plan and launch Amazon Sponsored Products campaigns.	Amazon Ads
`tiktok-ads`	Plan and launch TikTok ad campaigns across all objectives.	TikTok Marketing
`pinterest-ads`	Plan and launch Pinterest ad campaigns across all objectives.	Pinterest Ads
Social media
`tiktok`	Publish videos, photos, and carousels to TikTok.	TikTok (Login Kit)
`instagram`	Publish posts, Reels, Stories, and carousels. Moderate comments, send DMs, pull insights.	Instagram (Business Login)
`linkedin`	Publish text, articles, documents, and AI-generated carousels — personal profiles and company pages.	LinkedIn
Research
`seo-research`	Keyword research, SERP and AI Overview analysis, competitor benchmarks, AI search visibility, backlinks, site audits.	HyperSEO toolkit
`competitor-intel`	Research competitors end-to-end — site, social, search rank, AI-search citations, mentions — and produce battle cards, weekly digests, or board-prep updates.	Firecrawl + at least one of HyperSEO or Apify scrapers
`customer-research`	Mine Reddit, YouTube comments, G2/Capterra, Twitter, and TikTok to surface what customers actually say — build personas, VOC quote banks, JTBD maps, and synthesis reports.	None (built-in scrapers)
Creative
`ad-creative-generation`	Generate ad copy and on-brand images for Google and Meta placements.	Firecrawl + image gen toolkit
`image-generation`	Generate and edit images — picks the right model for text-heavy creatives, photoreal product shots, or high-res output.	Image gen toolkit
`video-generation`	Generate AI video and prep it for distribution — text/image-to-video, captions, voiceover, stitching, overlays.	Video gen toolkit
Outbound & lifecycle
`cold-email-outreach`	Run end-to-end B2B cold outreach — prospect, enrich, personalize, send, follow up, route replies.	Gmail + Apollo (Firecrawl + LinkedIn scraper bundled)
`email-lifecycle`	Build welcome, nurture, re-engagement, win-back, and abandoned-cart email programs.	At least one of Klaviyo, Resend, Beehiiv, or Gmail
Analytics
`analytics-insights`	Drive GA4, Google Tag Manager, Search Console, and BigQuery from chat — tracking plans, reports, conversions, container audits, BigQuery export queries.	At least one of GA4, GTM, GSC, or BigQuery

Invoke explicitly with /google-ads, /cold-email-outreach, /seo-research, etc. — the slash name matches the folder under skills/.

Usage

Skill discovery is automatic. The transcript above shows multi-skill composition; smaller asks route to one skill at a time:

"Pull all the active Facebook ads for 'meal kit delivery' into a database."
→ meta-ads-library

"Run a 50-prospect cold-email campaign to Heads of Growth at US Series A SaaS companies."
→ cold-email-outreach

"Pull last month's GA4 traffic by channel and flag any conversion event that dropped >20%."
→ analytics-insights

"Build a weekly competitor digest for [comp-a, comp-b, comp-c] — site changes, social, search rank, mentions."
→ competitor-intel

Other install options

# install globally (available across every project)
npx skills add hyperfx-ai/marketing-skills -s seo-research -g

# Claude Code plugin marketplace
/plugin marketplace add hyperfx-ai/marketing-skills
/plugin install marketing-skills@hyperfx-marketing-skills

# manual copy
cp -r skills/google-ads ~/.claude/skills/         # Claude Code
cp -r skills/google-ads ~/.agents/skills/         # Cursor / Codex / generic

# git submodule
git submodule add https://github.com/hyperfx-ai/marketing-skills.git .agents/marketing-skills

Repo layout

marketing-skills/
├── .claude-plugin/marketplace.json    # Claude Code plugin manifest
├── .github/workflows/validate.yml     # CI: validate-skills.sh on PRs
├── skills/                             # one folder per skill
│   ├── <skill>/SKILL.md
│   └── <skill>/references/*.md         # progressive disclosure on larger skills
├── AGENTS.md                           # generic-agent entrypoint
├── CLAUDE.md                           # Claude Code entrypoint
├── CONTRIBUTING.md
└── validate-skills.sh                  # frontmatter + MCP-call lints

Built-in tools

Tool	Description
E-commerce Scraper	Scrape product listings, prices, and reviews
Firecrawl	Web scraping and crawling
Google Search Scraper	Pull Google SERP data
Google Trends Scraper	Pull Google Trends data
HyperSEO	Keyword research, SERP analysis, AI search visibility
Image Generation	Generate images (OpenAI, Nano Banana, Seedream)
Instagram Scraper	Scrape Instagram posts, profiles, and engagement
Knowledge Base	Query and manage the agent's knowledge base
Location Search	Geo and location lookup
Meeting Bot	Join, transcribe, and summarize meetings
Meta Ads Library	Search, scrape, and download live and historical Meta ads
Reddit Scraper	Scrape Reddit posts, threads, and comments
TikTok Scraper	Scrape TikTok videos, profiles, and engagement
Twitter Scraper	Scrape tweets, profiles, and threads
Video Generation	Generate AI video (Sora, Veo, Seedance)
Web Scraper	Search and scrape web pages
Website Analyzer	Analyze a website's tech stack, pixels, and more
YouTube	Search YouTube and fetch transcripts

Native Hyper platform tools

Tool	Description
Database	Query and store data
Code Execution	Run Python or JavaScript in a sandbox
Toolkit Manager	Manage MCP toolkits and connections
Skills	Manage and invoke skills
Files	Built-in file system — read and write files
Planning	Multi-step task planning
Todo	Track tasks and progress
Web Search	General-purpose web search
Browser	Headless browser automation
Agents	Create and manage agents (instructions, tasks, skills, context files, Slack channels)
Hyper	Workspace, account, and platform-level actions

Roadmap

Hyper CLI — runs these skills against the Hyper MCP from a terminal, no agent host required. Drop a skill into a shell pipeline, run it on a cron schedule, or chain skills together in scripts. Same skill files, same MCP, same guardrails.

More skills — porting over from the Hyper MCP surface:

Paid: google-ads-operator, meta-account-audit
Social media: social-carousel
Research: cmo, reddit-research
Creative: slide-generation, pdf-generation
Operations: copywriting, lead-generation, crm-revops, google-sheets-writing, gmail-email-management
Design: figma

See CONTRIBUTING.md to contribute a skill.

Contributing

PRs welcome. Every skill must pass ./validate-skills.sh (frontmatter + MCP-call lint). See CONTRIBUTING.md.

License

MIT — see LICENSE.