La Growth Machine — GTM Skills for Claude

Name: gtm-system
Author: LaGrowthMachine

The open-source toolkit to build your full GTM system as Claude skills.

A library of Claude skills built to help GTM teams run their go-to-market motion — from sourcing lists and building campaigns to qualifying meetings and securing channels. Each skill works with your existing stack. Plug the La Growth Machine MCP on top to execute the operational steps natively from Claude.

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Catalog

Skills are organized into 4 categories, mirroring the GTM motion.

Fuel my pipeline

Sourcing, list building, ICP — keeping the lead reservoir full.

Skill	Type	What it does
sales-nav-search-builder	use-case	Turn a natural-language ICP into a precise LinkedIn Sales Navigator search URL, ready to import as an LGM audience
won-deal-icp-finder	use-case	Audit your biggest closed-won deals to find your proven ICP and a look-alike target list

Get qualified meetings

Campaigns, copywriting, sequences — what converts into meetings.

Skill	Type	What it does
multichannel-campaign-builder	use-case	Generate a complete multichannel campaign — a full LinkedIn + email sequence — from a natural-language brief
campaign-challenger	use-case	Benchmark a campaign copy against your existing campaign history and return prioritized fixes before launch
campaign-impact-analyzer	use-case	Rank campaigns by real revenue impact — cross-references LGM campaigns with HubSpot deals

Catch opportunities

Reply handling, intent detection — not letting opportunities go cold.

Skill	Type	What it does
reply-manager	use-case	Classify every reply to your cold outreach and draft the right answer per reply, ready to send in LGM

Secure my channels

Channel health, deliverability, identities — protecting the outbound engine.

Coming soon.

Install everything in one command

The fastest way: install all the GTM skills and the LGM MCP server (so Claude can act inside your La Growth Machine workspace) in one go.

curl -fsSL https://raw.githubusercontent.com/LaGrowthMachine/gtm-system/main/install.sh | sh

This installs:

The GTM skills — for Claude Code, Cursor, and Codex (via the Vercel Labs skills CLI under the hood)
The LGM MCP — registered with Claude Code via claude mcp add --scope user --transport http (user scope → config stored in ~/.claude.json, available in every project). The installer is interactive: it asks if you have an LGM account, then prompts for your API key (hidden input). If you don't have an account, it shows a quick pitch + register link and skips the MCP setup without touching your Claude config.

The script is idempotent — re-running it is safe. Want to review before running?

curl -fsSL https://raw.githubusercontent.com/LaGrowthMachine/gtm-system/main/install.sh -o lgm-install.sh
less lgm-install.sh
sh lgm-install.sh

Prerequisites: Claude Code (or Cursor, Codex, Amp, any other supported agent) and Node.js ≥ 18.

Other ways to install

Install one skill at a time

If you only need a specific skill (no MCP), use the Vercel Labs skills CLI directly:

npx skills add LaGrowthMachine/gtm-system/skills/fuel-my-pipeline/sales-nav-search-builder

Replace the path with any skill from the catalog above. Add -g for a global install. Works with Claude Code, Cursor, Codex, Amp + 30 other agents.

Manual install

Clone the repo and copy the skill folder yourself:

git clone https://github.com/LaGrowthMachine/gtm-system.git
cd gtm-system
cp -r skills/fuel-my-pipeline/sales-nav-search-builder ~/.claude/skills/

LGM MCP on Claude.ai (web)

Claude.ai accepts HTTP MCP connectors natively. Add the LGM MCP manually:

Settings → Connectors → Add custom connector → https://mcpapp.lagrowthmachine.com/mcp

Then ask Claude — e.g. "Build me a Sales Navigator search for RevOps leaders in EMEA SaaS."

La Growth Machine MCP

These skills work with any outreach stack. Install the LGM MCP to execute the operational steps natively from Claude — no copy-pasting between tools.

Skill	Without LGM MCP	With LGM MCP
sales-nav-search-builder	Sales Nav URL to open and import manually	Import the search as a ready-to-use LGM audience
won-deal-icp-finder	Works on a HubSpot export you paste	Pulls deals live, attribution clean
multichannel-campaign-builder	Sequence ready to copy into your tool	Set up the sequence as a campaign directly in LGM
campaign-challenger	Benchmarks against stats you paste	Benchmarks against your real campaign history, pulled automatically
campaign-impact-analyzer	Works on pasted campaigns and deals	Cross-references LGM campaigns with HubSpot deals in one click
reply-manager	Drafts answers for a conversation you paste	Pulls your inbox/campaign replies, drafts each answer, sends them natively on your approval

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License

MIT — see LICENSE.

Built by La Growth Machine

LGM is the multichannel outbound platform behind these skills. We use this exact toolkit internally.

lagrowthmachine.com