GTM Skills

205 production GTM agent skills for Claude Code. Sales, outbound, prospecting, RevOps, ABM, PLG, customer success, founder-led GTM, analytics, and automation — each with framework-cited playbooks, templates, and QA scripts.

Not a prompt pack. An agent-skills repository: portable folders with SKILL.md instructions, reference notes, output templates, and validation scripts. Install what you need. Leave the rest.

Quick Install

Claude Code (Plugin)

/plugin marketplace add LeadMagic/gtm-skills
/plugin install gtm-skills@gtm-skills

Smart CLI (Pick Your Skills)

Don't want all 205? Pick exactly what you need:

git clone https://github.com/LeadMagic/gtm-skills.git
cd gtm-skills

# Interactive menu
python3 scripts/cc-gtm.py

# Install a category
python3 scripts/cc-gtm.py --category outbound

# Install a curated bundle
python3 scripts/cc-gtm.py --bundle outbound-stack

# Install specific skills
python3 scripts/cc-gtm.py --skills cold-email-strategy,domain-infrastructure

# Claude Desktop mode
python3 scripts/cc-gtm.py --desktop --bundle startup-essentials

# List everything
python3 scripts/cc-gtm.py --list

Installs to .claude/skills/gtm-skills/ — Claude Code auto-discovers them.

Claude Desktop

1. Run python3 scripts/cc-gtm.py --desktop --bundle <name> --project ./output
2. Upload skill folders to claude.ai/customize/skills
3. Paste claude-desktop-instructions.md into Project Instructions
4. Ask Claude: "what GTM skills are available?"

Curated Bundles

python3 scripts/cc-gtm.py --list-bundles

24 Categories - 205 Skills

What Makes This Different

• Artifact-first. Every skill produces copy, plans, scorecards, runbooks, dashboards, workflows, templates, scripts, and QA checklists.
• Authority-backed. 712 named frameworks from 110+ practitioners: Force Management, Winning by Design, April Dunford, Jeb Blount, Andy Whyte (MEDDICC), Todd Caponi, Chris Walker, Richard van der Blom, Jessie Lizak, Morgan Ingram, Eric Nowoslawski, Joey Gilkey, Jordan Crawford, and more.
• Progressive disclosure. Skill name + description load at startup. Full SKILL.md loads on activation. References, templates, and scripts load on demand.
• Validated in CI. Every skill passes structure validation, reference integrity, and public hygiene checks on every push.
• SHA256 integrity. skills.lock verifies every skill file hash.
• Zero telemetry. Static skills and local scripts only.

How Skills Work

skills/<category>/<skill-name>/
  SKILL.md                        # Instructions + frontmatter (name, description, triggers)
  references/framework-notes.md   # Named frameworks, citation anchors
  templates/output-template.md     # Copy-paste deliverable structure
  scripts/check-output.py          # Local quality validator

1. Discovery — Claude reads name + description from frontmatter
2. Activation — When your task matches, Claude loads SKILL.md
3. Execution — References, templates, and scripts load on demand

Install Guide

Full install docs: docs/INSTALL.md

Top Frameworks Cited

Full expert catalog: references/experts.md — 110+ entries with bios, channels, and skill clusters.

Repository Quality Signals

Documentation

Validate Locally

npm run verify

Expected: 205 skills checked, 0 errors, 0 warnings, lock verified, installer dry-run OK.

Contributing

See CONTRIBUTING.md. New skills must cite named authorities, produce concrete artifacts, pass validation, and avoid private/internal details.

License

MIT — LeadMagic. Free for commercial and personal use.

Built by LeadMagic — B2B enrichment, email verification, and job-change signals.

Star this repo if it helps you ship faster.