Fullstack Marketing Skills

Bien AI thanh tro ly marketing chuyen nghiep — thiet ke cho thi truong Viet Nam.
_{Framework Over Powers Agency | Claude Code + ChatGPT + Gemini + Copilot + Cursor}

_{Tuan thu Agent Skills Spec | Claude Code Plugin Marketplace | Universal AI agent compat}

The Problem

Ban:    "Lap ke hoach marketing cho spa di"
AI:     *Tra loi 500 tu chung chung, khong so lieu, khong KPI, khong timeline*

Ban:    "Viet copy quang cao Facebook"
AI:     *1 doan generic, khong phan biet cold/warm/hot audience*

Ban:    "Bao cao thang nay"
AI:     *Liet ke so lieu, khong co nhan dinh, khong de xuat hanh dong*

The Solution

Ban:    "Lap ke hoach marketing cho spa"
AI:     *File .md 2000+ tu — 5 phan, bang bieu, KPI 3 kich ban,
         ngan sach phan bo, timeline tuan, risk matrix*

Ban:    "Viet copy quang cao"
AI:     *6 bien the — 2 TOFU + 2 MOFU + 2 BOFU,
         moi bien the co headline + primary text + CTA*

Ban:    "Bao cao thang"
AI:     *Nhan dinh truoc, so lieu minh hoa, nguyen nhan goc re,
         de xuat xu ly 48h + tuan nay, ke hoach thang sau*

Foundation Skill — Khong phai hoi lai

Moi skill khac bat dau bang: doc .agents/product-marketing-context.md truoc.

Chay 1 lan dau du an:
> Thiet lap product marketing context cho [san pham]
  → AI tao file .agents/product-marketing-context.md
    chua 12 section (product, audience, persona, 
    doi thu, dinh vi, noi dau, differentiation, ...)

Moi lan sau:
> Viet copy quang cao Facebook
  → AI doc context → viet luon, khong hoi lai
> Lap ke hoach MKT tháng toi
  → AI doc context → lap luon, khong hoi lai

Tiet kiem 70% thoi gian moi cuoc hoi thoai.

Quick Start

Option 1: Claude Code Plugin (khuyen dung)

# Trong Claude Code
/plugin marketplace add minhnv0807/fullstack-mkt-skills
/plugin install fullstack-mkt-skills

Option 2: Clone + Install

git clone https://github.com/minhnv0807/fullstack-mkt-skills.git
cd fullstack-mkt-skills

chmod +x install.sh
./install.sh --global

.\install.ps1 -Global

Option 3: Voi agent khac (ChatGPT, Gemini, Cursor)

Copy file .md lam Custom Instructions hoac context. Moi file la 1 prompt doc lap.

Use

# Lan dau
> Thiet lap product marketing context cho spa Luna

# Cac lan sau — khong can nhac lai thong tin san pham
> Lap ke hoach fullstack marketing thang 5
> Viet script TikTok 30s cho facial moi
> CPMess dang 45K, ROAS 1.8x — danh gia va de xuat toi uu
> Tinh nguoc ngan sach de dat 200 trieu doanh thu/thang

20 Skills

4 Agents

                        ┌─────────────────────┐
                        │   MKT STRATEGIST    │
                        │ Ke hoach + Chien luoc│
                        │ Skills: 00,02,08,09,16,17│
                        └─────────┬───────────┘
                                  │
              ┌───────────────────┼───────────────────┐
              │                   │                   │
    ┌─────────▼─────────┐ ┌──────▼──────────┐ ┌──────▼──────────┐
    │ CONTENT PRODUCER  │ │ PERF. ANALYST   │ │ CHANNEL OPERATOR│
    │ Noi dung + Script │ │ Data + Bao cao  │ │ Kenh + Landing  │
    │ Skills: 01,04,05,06│ │ 03,07,10,13,19 │ │ 11,12,14,15,18 │
    └───────────────────┘ └─────────────────┘ └─────────────────┘

3 Workflows

Campaign Launch (14-21 ngay)

08 Doi thu → 09 Insight → 00 Ke hoach → 02 Brief → 01+04+05 Content → 06 UGC → 11+12 Kenh

Monthly Cycle (3-5 ngay)

13 Data → 03 Danh gia → 07 Bao cao → 10 KPI moi → 01 Lich moi

Content Production (hang tuan)

Review lich → 04 Script → Quay/Dung → 05 Copy ads → Len lich dang

Benchmark Vietnam 2025-2026

Full benchmark theo nganh tai references/benchmarks-vietnam.md

Tuong thich

Project Structure

fullstack-mkt-skills/
│
├── .claude-plugin/
│   └── marketplace.json            # Claude Code plugin spec
│
├── .github/
│   ├── ISSUE_TEMPLATE/              # Bug report + skill request
│   └── PULL_REQUEST_TEMPLATE/       # New skill + skill update
│
├── skills/                          # 20 skills (folder per skill)
│   ├── product-marketing-context/   # Foundation skill (★)
│   │   └── SKILL.md
│   ├── 00-ke-hoach-mkt/
│   │   └── SKILL.md
│   ├── 01-lich-noi-dung/
│   │   └── SKILL.md
│   └── ... (18 more)
│
├── references/                      # Shared references
│   ├── benchmarks-vietnam.md
│   ├── channel-system.md
│   ├── content-angles.md
│   ├── kpi-formulas.md
│   └── tool-stack.md
│
├── workflows/                       # Multi-skill workflows
├── agents/                          # Agent personas
├── examples/                        # Sample outputs
│
├── AGENTS.md                        # Universal agent spec
├── CLAUDE.md                        # Claude-specific config
├── CONTRIBUTING.md                  # How to contribute
├── VERSIONS.md                      # Version tracking
├── validate-skills.sh               # Bash validator
├── validate-skills.ps1              # PowerShell validator
├── install.sh                       # macOS/Linux installer
├── install.ps1                      # Windows installer
└── LICENSE                          # MIT

Contributing

Doc CONTRIBUTING.md truoc khi bat dau.

# 1. Fork repo
# 2. Tao branch
git checkout -b feature/ten-skill-moi

# 3. Chay validator truoc khi commit
./validate-skills.sh

# 4. Conventional Commits
git commit -m "feat(skill): add ten-skill-moi"

# 5. Tao PR voi template

Thanks & Credits

• Inspired by: coreyhaines31/marketingskills — foundation skill concept + plugin spec
• Spec: Agent Skills Spec
• Framework: Over Powers Agency — thi truong VN 2025-2026

Star History

Neu thay project huu ich, cho 1 sao de theo doi — giup repo xuat hien trong GitHub Trending.

License

MIT — tu do su dung, chinh sua, phan phoi.

Framework: Over Powers Agency
Benchmark: Thi truong Viet Nam 2025-2026
Tuong thich: Claude Code · ChatGPT · Gemini · Copilot · Cursor · bat ky AI nao doc Markdown

_{Built with AI, for marketers who use AI.}