GTM Engineer Skills

A collection of Claude Code skills for go-to-market engineering — research, content, SEO, GEO, and frontend implementation.

Workflow

Skills are designed to run in sequence. Each step produces files that feed into the next.

              ┌───────────────────────────┐
              │       research-brand      │
              │       URL → brand_dna     │
              └─────────────┬─────────────┘
                            │
              ┌─────────────┴─────────────┐
              ▼                           ▼
┌───────────────────────┐   ┌───────────────────────┐
│   research-keywords   │   │ geo-content-research  │
│  → keyword_research   │   │ → geo_prompt_targets  │
└───────────┬───────────┘   └───────────┬───────────┘
            │                           │
            └─────────────┬─────────────┘
                          ▼
              ┌───────────────────────────┐
              │   geo-content-planning    │
              │  → content_architecture   │
              └─────────────┬─────────────┘
                            │
              ┌─────────────┴─────────────┐
              ▼                           ▼
┌───────────────────────┐   ┌───────────────────────┐
│ write-seo-geo-content │   │  create-geo-charts    │
│  → markdown articles  │   │  → SVG + data tables  │
└───────────┬───────────┘   └───────────┬───────────┘
            │                           │
            └─────────────┬─────────────┘
                          ▼
              ┌───────────────────────────┐
              │      audit-content        │
              │      verify sources       │
              └─────────────┬─────────────┘
                            │
              ┌─────────────┴─────────────┐
              ▼                           ▼
┌───────────────────────┐   ┌───────────────────────┐
│ build-resource-pages  │   │   improve-aeo-geo     │
│  content → frontend   │   │  website code fixes   │
└───────────────────────┘   └───────────────────────┘

Step by step

Step	Skill	Input	Output
1	`research-brand`	Company URL	`brand_dna.md` — positioning, audience, competitors, voice
2a	`research-keywords`	Brand DNA + product category	`keyword_research.md` — prioritized keywords by intent
2b	`geo-content-research`	Brand DNA + product category	`geo_prompt_targets.md` — AI prompts by business-value tier
3	`geo-content-planning`	Brand DNA + keywords + GEO prompts	`content_architecture.md` — page plan with types, URLs, priority
4a	`write-seo-geo-content`	Content architecture + research	Markdown articles with frontmatter
4b	`create-geo-charts`	Data from articles	SVG charts + HTML tables + JSON-LD
5	`audit-content`	Articles + Brand DNA	Audit reports — verified URLs, stats, claims
6a	`build-resource-pages`	Audited content + client codebase	Frontend resource center pages
6b	`improve-aeo-geo`	Client website codebase	Code fixes for AI discoverability

Steps marked a/b can run in parallel.

Skills

Research Brand DNA

Researches a company from its URL and produces a Brand DNA file covering positioning, audience, competitors, voice, and messaging.

mkdir -p ~/.claude/skills/research-brand
curl -o ~/.claude/skills/research-brand/skill.md \
  https://raw.githubusercontent.com/onvoyage-ai/gtm-engineer-skills/main/research-brand/skill.md

Research SEO/GEO Keywords

Finds high-value SEO and GEO keywords using web search, AI analysis, and optionally paid tools like Ahrefs or Semrush.

mkdir -p ~/.claude/skills/research-keywords
curl -o ~/.claude/skills/research-keywords/skill.md \
  https://raw.githubusercontent.com/onvoyage-ai/gtm-engineer-skills/main/research-keywords/skill.md

GEO Content Research

Researches what prompts people ask AI engines about a product category. Produces a GEO prompt target table with business-value tiers (Buy/Solve/Learn).

mkdir -p ~/.claude/skills/geo-content-research
curl -o ~/.claude/skills/geo-content-research/skill.md \
  https://raw.githubusercontent.com/onvoyage-ai/gtm-engineer-skills/main/geo-content-research/skill.md

GEO Content Planning

Reads brand DNA, keyword research, and GEO prompt targets, then produces a content architecture — what pages to create, their types, URLs, and priority.

mkdir -p ~/.claude/skills/geo-content-planning
curl -o ~/.claude/skills/geo-content-planning/skill.md \
  https://raw.githubusercontent.com/onvoyage-ai/gtm-engineer-skills/main/geo-content-planning/skill.md

Write SEO + GEO Content

Writes product-led content pages optimized for search engines and AI engine citations. Research-first methodology with page-type frameworks and no fabricated stats.

mkdir -p ~/.claude/skills/write-seo-geo-content
curl -o ~/.claude/skills/write-seo-geo-content/skill.md \
  https://raw.githubusercontent.com/onvoyage-ai/gtm-engineer-skills/main/write-seo-geo-content/skill.md

Create GEO/SEO Charts

Creates data visualizations that AI engines can parse, quote, and cite. Every chart includes a text summary, HTML data table, and JSON-LD.

mkdir -p ~/.claude/skills/create-geo-charts
curl -o ~/.claude/skills/create-geo-charts/skill.md \
  https://raw.githubusercontent.com/onvoyage-ai/gtm-engineer-skills/main/create-geo-charts/skill.md

Audit Content

Verifies truthfulness, accuracy, and link integrity of content before publishing. Catches fabricated statistics, dead URLs, and misattributed sources.

mkdir -p ~/.claude/skills/audit-content
curl -o ~/.claude/skills/audit-content/skill.md \
  https://raw.githubusercontent.com/onvoyage-ai/gtm-engineer-skills/main/audit-content/skill.md

Build Resource Pages

Takes existing content markdown files and builds production-ready resource center pages on client websites using their existing tech stack and design system.

mkdir -p ~/.claude/skills/build-resource-pages
curl -o ~/.claude/skills/build-resource-pages/skill.md \
  https://raw.githubusercontent.com/onvoyage-ai/gtm-engineer-skills/main/build-resource-pages/skill.md

Improve Website AEO/GEO

Audits a website codebase and makes code changes so AI engines can better discover, parse, quote, and cite the site.

mkdir -p ~/.claude/skills/improve-aeo-geo
curl -o ~/.claude/skills/improve-aeo-geo/skill.md \
  https://raw.githubusercontent.com/onvoyage-ai/gtm-engineer-skills/main/improve-aeo-geo/skill.md

Check your score first: aeo-audit.sh

Contributing

See CONTRIBUTING.md for how to contribute new skills, improve existing ones, or add examples.

License

MIT — see LICENSE.