Claude Content Skills

Free, copy-paste Claude skills that run your content growth factory — turn ideas (and your Obsidian memory) into scroll-stopping Instagram reels: hooks, scripts, repurposing, captions, and a 2-week posting calendar.

Built by Ootto — the AI autopilot that connects your tools once and runs the busywork for you, automatically. These skills are the manual, do-it-yourself version. Ootto is the autopilot. See it in 3 minutes →

What this is

Eleven Claude "skills" that work like a whole content team in one install. The workflow: feed Claude a viral reel → it studies the whole thing → it builds you an original in your voice → then it turns the comments into leads. One skill (Content Factory) runs all the others in order so you get a finished reel + the lead loop from one command; one gives Claude a permanent memory; the rest each do one job in the pipeline. No code, no editing suite.

Skill	Team role	What it does
Content Factory	Showrunner	The whole setup in one command. Runs the entire pipeline — find a format → study → hook → script → build → caption → post → lead loop — and repeats it 3× a day. Start here.
AI Brain	Memory	Gives Claude permanent memory. Say "wrap up" and it saves the session to your Obsidian vault (local markdown you own); next session it recalls only what's relevant. The foundation the others run on.
Reel Analyzer	Researcher	Feed it any viral reel — Claude watches it frame by frame + reads the transcript and breaks down the hook, structure, pacing & visuals, so you can model what works.
Going Viral	Strategist	The strategy above the hook. Pick the goal (saves / shares / follows / leads) → the emotion that drives it → the hook + funnel built around it. Distilled from 160+ analysed viral reels.
Viral Hook Writer	Hook writer	10 scroll-stopping hooks for the first 1-3 seconds, ranked for what to test first.
Reel Scripter	Scriptwriter	Turns the breakdown into a tight 30-45s original script — your words, the proven structure.
Reel Builder	Editor	Assembles the whole reel: beat-by-beat script, on-screen text, the visual for each beat + caption — ready to shoot/render.
Caption & Hashtags	Copywriter	Caption, tiered hashtag set, and a first comment built for saves and reach.
Content Repurposer	Repurposer	Turns one blog post / podcast / video into 5+ reel ideas and outlines.
Content Calendar	Planner	Sequences your ideas into a postable 2-week reel calendar with formats and hooks.
Comment Responder	Lead-gen	Turns every comment into a lead on autopilot — warm public reply (no link) + DMs the resource, 24/7.

How the whole thing works (the factory)

This is exactly how the page gets made — idea → leads, then 3× a day. Content Factory runs this start to finish; or run any step on its own.

        ┌─────────── memory: ai-brain (recall your voice + past winners) ───────────┐
        ▼                                                                            │
  1. FIND a proven viral reel in your niche  (model the FORMAT, never the words)     │
  2. STUDY it ............ reel-analyzer ...... frame-by-frame + transcript → hook, beats, pacing
     STRATEGY ........... going-viral ....... pick the goal (save/share/follow/lead) → emotion → hook angle
  3. HOOK ................ viral-hook-writer .. 10 hooks for the first 1–3s, ranked
  4. SCRIPT .............. reel-scripter ...... 30–45s ORIGINAL script in your voice
  5. BUILD ............... reel-builder ....... finished reel: beat-by-beat + on-screen text + scene/visual
  6. CAPTION ............. caption-and-hashtags  caption + tiered hashtags + first comment
  7. POST ................ publish (or Ootto auto-posts)
  8. LEADS ............... comment-responder .. every comment → public "check DMs" + DM the resource, 24/7
        │                                                                            │
        └────── 9. COMPOUND: save the winner back to ai-brain → next reel is smarter ┘

Rules that make it land: the hook carries 80% (front-load it, payoff in ~1.5s, works on mute) · every
line gets a visual (no "text on a card" for a demo line) · model the format, write your own words (copies
get buried) · the public reply never contains a link — the link goes in the DM · the CTA must deliver what
it promises. Rotate the angle each post (result/proof → how-to → contrarian) and stagger morning/midday/evening.

⭐ The secret weapon: your Obsidian second brain

Generic AI content sounds generic. The fix is memory — give Claude what's already worked for you.

Use an Obsidian vault (a free folder of Markdown notes you own) as Claude's brain: fill it with your past winning reels, transcripts, brand voice, and a competitor swipe file — and every skill above generates from your proven patterns instead of a blank slate. Because it's plain local markdown, Claude reads and writes it directly via the Filesystem connector — no browser automation, no login, nothing to sync.

The content growth factory

Connect it once in Claude Desktop:

Get Obsidian (free) and make a vault (just a folder). Drop in your winning reels, transcripts, and brand voice.
Add the Filesystem connector pointed at that vault: Settings → Developer → Edit Config, add the filesystem MCP server with your vault path. (No Claude Desktop? Make a Claude Project and upload the vault as project knowledge.)

The AI Brain skill automates the loop: say "wrap up" and Claude writes a tight Markdown note of the session into your AI Brain/ folder (with #tags + [[links]]); next session it reads back only the relevant notes — so Claude never starts from zero and you stop re-pasting the same context. Everything stays in your vault, browsable in Obsidian's graph.

The full step-by-step (give Claude a permanent memory, then run the content factory on it) is here: ootto.ai/blog →

💡 It's just local markdown you own — back it up / sync it however you like (iCloud, git, Obsidian Sync). Nothing leaves your machine except the notes you let Claude read.

Installation

Claude Code plugin marketplace (recommended):

/plugin marketplace add Ootto-AI/claude-content-skills
/plugin install claude-content-skills@ootto-content-skills

Manual (macOS / Linux):

git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git
bash claude-content-skills/install.sh

Both copy the skills into ~/.claude/skills/. Restart Claude Code and the skills are available.

No Claude Code? Just paste them. Every skill file is a plain prompt — open it on GitHub, copy the prompt, and paste it into claude.ai with your idea.

How to use

The whole thing: run /content-factory (or paste its prompt). Give it your niche, your @handle, a viral reel to model (optional), and a CTA keyword — it drives the full pipeline and hands you a finished reel + the lead loop.
One step: run any skill on its own (e.g. /viral-hook-writer, /reel-builder) with your topic, audience, and goal.
Post, then feed the winners back into your Obsidian vault (via AI Brain) so the factory compounds. Repeat 3× a day, rotating the angle.

⭐ Star this repo

If these save you a content sprint, drop a star — it helps other small teams find them, and tells us which skill packs to build next.

Want it on autopilot? Meet Ootto

Running these by hand still means you open Claude, paste the idea, and post the reel. Ootto does the operations side for you — it connects your tools once, learns how your business works, and runs invoicing, lead follow-up, and reporting automatically, so you get your time back to actually create.

Connects in ~3 minutes. No workflows to build.
Self-learning. It reads your history instead of asking you to configure rules.
Done-for-you. The skills are manual mode; Ootto is autopilot.

Book a 15-minute demo →

License

MIT — see LICENSE. Use them, fork them, adapt them.

Part of the Ootto Skills family: invoicing, inbox, leads, scheduling, reporting, support — and now content. ootto.ai →