Sociality.io MCP

Sociality MCP gives AI assistants such as Claude and ChatGPT the stats and posts of your own social accounts and of your competitors, across Instagram, Facebook, X, LinkedIn, TikTok and YouTube.

It is a hosted remote MCP server (Streamable HTTP with OAuth), so there is nothing to install. It is listed in Claude's connector directory, as a ChatGPT plugin, and in the Official MCP Registry as io.sociality/sociality-mcp.

Sociality.io MCP gives MCP-compatible clients structured OAuth access to owned social account analytics, published content, public competitor intelligence, competitor benchmarking, post insights, and reporting workflows across Facebook, X, Instagram, YouTube, LinkedIn, and TikTok.

It is built for teams, builders, and AI workflows that need social media intelligence outside a dashboard: reporting assistants, internal copilots, competitor monitoring, cross-channel analysis, and custom products powered by Sociality.io data.

Remote MCP Server

https://api.sociality.io/mcp

Transport: streamable-http

Authentication: OAuth

OAuth scope: mcp:use

What Sociality.io MCP Does

Sociality.io MCP exposes social media account and social media competitor intelligence through MCP tools, resources, and prompts.

With owned social accounts, clients can:

• List connected social accounts available to the authenticated user.
• Connect a new social account, or reconnect one whose access expired, through a one-time login link the user opens.
• Fetch account-level analytics for a date range, aggregated by day, week, or month.
• Fetch published posts and stories for account-level analysis, filtered by post type.
• Compare owned account performance across platforms and periods.

With competitor workflows, clients can:

• List tracked public competitors in the current workspace.
• Add a competitor tracking record from a social profile URL when explicitly requested.
• Fetch public competitor stats for benchmarking.
• Fetch competitor published posts for content and engagement analysis.
• Compare owned accounts with tracked competitors across supported channels.

For workflow planning and safety, clients can:

• Read workspace context and MCP credit status.
• Discover supported channels, features, metrics, and aggregation behavior.
• Inspect available tools, billing status, and read/write behavior.
• Use built-in prompts for tool guidance and readiness checks where the MCP client supports prompts.

Documentation

• Product page: https://sociality.io/mcp
• MCP docs: https://sociality.io/docs
• Tool reference: https://sociality.io/docs/reference/tools
• Client setup: https://sociality.io/docs/getting-started/connect-your-client
• Safe usage: https://sociality.io/docs/security/safe-mcp-usage

Supported Tools

Tool Parameters

Dates use YYYY-MM-DD. order is published_at_desc (default) or published_at_asc.

Stats tools return every cataloged metric available for the account or competitor's channel. Read social_platform_capabilities for metric names, descriptions, and aggregation behavior.

Connecting Accounts

social_account_connect works in two calls:

1. Call it with a channel (facebook, x, instagram, youtube, linkedin or tiktok). It returns a connection_id, status: pending, a one-time authorization_url and expires_at. Show the link to the user, who logs in on the platform and grants access. The link works once and expires after 10 minutes.
2. When the user says they are done, call it again with the same channel and the connection_id. status becomes connected or failed (or expired if the link lapsed), with the saved accounts (use their id with the other tools) and, on failure, a reason: authorization_denied, token_exchange_failed, not_authorized, authorization_url_failed, page_limit_reached or page_change_limit_reached.

Only workspace owners and admins can connect accounts. New accounts count against the plan's page allowance, and accounts already in the workspace get a fresh token. If the plan has no room for some or all of the granted accounts, action_required says which allowance ran out; a new link will not help until the plan changes. The response never contains an access token.

Post Types

Owned account posts can be filtered by status, photo, gif, video, link, album, carousel, story, reels, document, poll, or repost. Facebook stories are not included in account posts.

Competitor post types depend on the channel:

Supported Channels

• Facebook
• X
• Instagram
• YouTube
• LinkedIn
• TikTok

For the most accurate channel, feature, metric, and aggregation coverage, read the social_platform_capabilities resource from the MCP server.

Supported Resources

Supported Prompts

Prompt support depends on the MCP client. Some clients expose prompts directly, while others may only expose tools and resources.

Use Cases

• Generate recurring social media performance summaries from live Sociality.io data.
• Compare owned account performance across channels, campaigns, and reporting periods.
• Benchmark competitors by follower, engagement, post, and publishing patterns.
• Analyze competitor content to identify posting cadence, creative formats, and engagement signals.
• Build internal copilots that answer account, post, and competitor questions from structured data.
• Feed social media intelligence into reporting workflows, monitoring systems, and customer-facing products.
• Run readiness checks before larger workflows to confirm workspace access, available data sources, supported metrics, and credit status.

Client Setup

For clients that support remote HTTP MCP servers:

{
  "mcpServers": {
    "sociality": {
      "url": "https://api.sociality.io/mcp"
    }
  }
}

For ChatGPT, Claude, Gemini Enterprise, Gemini CLI, and other supported clients, see the setup docs:

https://sociality.io/docs/getting-started/connect-your-client

For Claude Code:

claude mcp add --transport http sociality https://api.sociality.io/mcp

For Codex:

codex mcp add --url https://api.sociality.io/mcp sociality

Fallback for stdio-only clients

Use the remote URL above whenever your client supports remote MCP servers. Only if a client supports stdio MCP servers and nothing else, use a bridge such as mcp-remote:

{
  "mcpServers": {
    "sociality": {
      "command": "npx",
      "args": ["-y", "mcp-remote", "https://api.sociality.io/mcp"]
    }
  }
}

Verify Setup

After connecting a client, use this no-credit setup check before running larger workflows:

1. Read social_workspace_context to confirm OAuth, active workspace, user context, and credit status.
2. Call social_accounts_list and social_competitors_list to confirm accessible owned accounts and tracked competitors. If no accounts are connected yet, a workspace owner or admin can connect one with social_account_connect.
3. Read social_platform_capabilities to confirm supported channels, metrics, and aggregation behavior.
4. Read social_tools_catalog to distinguish free tools, billable tools, read-only tools, and write actions.

This is especially useful before recurring reporting, competitor benchmarking, internal copilot, or production agent workflows.

Action-Required Responses

When a request can't be answered until the user does something in Sociality.io, tools return a normal result with an empty data block and an action_required object instead of a protocol error. Calls blocked this way never consume MCP credits.

{
  "action_required": {
    "code": "credits_exhausted",
    "message": "This workspace has used all of its MCP credits for the current period.",
    "action": "Credits reset at the start of the next period. To continue before then, review the plan in Sociality.",
    "link": "https://..."
  }
}

Clients should show message to the user and point them to link. Retrying with different arguments won't help unless action says how to adjust the call, as it does for data_retention_limited.

Credits, Limits, and Safety

• Billable tools consume MCP credits based on returned rows.
• Free setup and discovery tools do not consume MCP credits.
• List tools return up to 50 rows per page. Use page and check pagination.has_more for more results.
• Posts tools return up to 50 posts per call. Use limit to request fewer and page to paginate.
• Stats tools return up to 50 aggregated rows per call. Use period to keep long date ranges within that limit.
• The earliest date that can be requested depends on the workspace plan's data retention.
• Some platforms report metrics with a delay. This metric lag is an expected delay, not a cutoff: available data is returned through the requested date. Read social_platform_capabilities for lag details per channel.
• If the user's current Sociality.io workspace is inactive, tools return a message asking them to check the workspace status in the dashboard.
• Six of the eight tools are read-only. The two write actions are social_account_connect and social_competitors_create.
• social_account_connect should only be used when the user wants to connect or reconnect a social account. Only workspace owners and admins can run it, new accounts count against the plan's page limit and page change limit, and the response never contains an access token.
• social_competitors_create is a write action and should only be used when the user explicitly wants to add a tracked competitor. It counts against the plan's page limit and page change limit.
• MCP access follows the connected Sociality.io user and workspace permissions.
• Use least-privilege Sociality.io accounts for production or automated workflows.

MCP vs Sociality.io Dashboard

Sociality.io remains the platform for people working through product interfaces to publish, engage, listen, and report in one place.

Sociality.io MCP is for agent-driven access through tool calls. It lets AI clients and custom systems work with Sociality.io account and competitor intelligence in structured workflows.

Teams can use MCP-only workflows for direct agent access, or use Dashboard + MCP when they want human workflows in Sociality.io alongside agent-powered analysis and automation.

Repository Purpose

This repository is the public discovery and registry home for the remote Sociality.io MCP server. It contains the Official MCP Registry metadata and usage guidance. The hosted MCP endpoint runs at https://api.sociality.io/mcp.

Official MCP Registry

This repository contains the server.json metadata used to publish Sociality.io MCP to the Official MCP Registry.

Registry server name:

io.sociality/sociality-mcp

Current version: 1.1.0. Registry versions can't be changed after publishing, so every listing update needs a new version in server.json. Keep it in sync with the version the server reports.