AI Marketing Skills for AI Agents

Name: ai-marketing-skills
Author: superamped

18 open-source AI marketing skills for practical work with Claude Code, Codex, Cursor, OpenCode, and other compatible AI agents. Research markets, audit SEO, analyze campaigns, improve conversion, and create content from your terminal.

npx skills add superamped/ai-marketing-agent-skills

These are skills, not autonomous agents. They give your existing AI agent focused instructions, workflows, quality checks, and output standards for specific marketing jobs.

What you can do

Ask your agent	Typical output	Skill
“Find and classify competitors for our B2B SaaS product.”	Ranked direct, adjacent, and tangential competitor set with evidence	Competitor Discovery
“Audit this landing page for conversion problems.”	Scored 53-point audit with prioritized fixes	Conversion Audit
“Build a keyword map for customer onboarding software.”	Intent-clustered keyword universe with volume-based priorities when Keywords Everywhere is connected	Keyword Research
“Review this campaign export and tell me what to stop, hold, or scale.”	Red/Yellow/Green campaign analysis with fatigue and scaling recommendations	Ad Campaign Analyzer
“Audit this article for traditional SEO and AI search readiness.”	38-point SEO, GEO, and E-E-A-T report	Search Page Audit

What are Agent Skills?

Agent Skills are portable capability packages that an AI agent can discover and load when relevant. Each skill lives in its own directory and contains a SKILL.md file with YAML metadata and procedural instructions. Skills can also include scripts, references, and other resources.

Because the files are plain text, you can inspect, adapt, and version the exact marketing process your agent follows.

Skills

Skill	What it does
Ad Angles	Brainstorms concepts across problem, solution, comparison, proof, and curiosity angles
Ad Campaign Analyzer	Grades ads Red/Yellow/Green and recommends what to stop, hold, or scale
Ad Creative	Renders ad concepts as HTML in five styles, with optional Playwright screenshots

Content

Skill	What it does
Content Strategy	Plans pillars, topic clusters, buyer-stage keyword mapping, and an editorial calendar
Social Post Writer	Produces platform-adapted posts using nine practical templates
Content Repurposer	Turns one long-form source into a week of short-form content

Conversion

Skill	What it does
Conversion Audit	Runs a 53-point audit of customer focus, narrative, copy, design, CTAs, and proof

Skill	What it does
Reply Writer	Drafts native Reddit replies with subreddit tone calibration

Research

Skill	What it does
Channel Discovery	Scores possible acquisition channels and recommends the top three
Community Discovery	Finds and scores relevant communities across major platforms and independent forums
Competitor Content Analysis	Maps a competitor’s content engine, SEO plays, and gaps
Competitor Discovery	Produces a ranked set of direct, adjacent, and tangential competitors
Competitor Keyword Analysis	Maps ranking keywords, estimated traffic, and content themes
Competitor Landscape	Compares features, pricing, positioning, moats, and strategic opportunities
Competitor Site Analysis	Extracts positioning, pricing, proof, and hiring signals from a competitor website
Influencer Discovery	Finds and scores influencers across video, social, newsletters, blogs, and podcasts
Keyword Research	Expands, clusters, scores, and prioritizes a keyword universe

Search

Skill	What it does
Search Page Audit	Runs a 38-point SEO, AI-search/GEO, and E-E-A-T audit on a URL

Installation

Agent Skills CLI

Use the open Agent Skills installer for supported agents:

npx skills add superamped/ai-marketing-agent-skills

The installer lets you select skills and supported hosts. Commit installed skills to your own repository when you want your team and agents to share the same version.

Claude Code plugin

/plugin marketplace add superamped/ai-marketing-agent-skills
/plugin install ai-marketing-skills

The plugin identifier remains ai-marketing-skills.

Manual installation

Clone the repository and copy the desired skill directories into the Agent Skills location used by your host:

git clone https://github.com/superamped/ai-marketing-agent-skills.git

Host	Typical project location	Method
Claude Code	Plugin installation above	Marketplace plugin
Codex and Agent Skills-compatible tools	`.agents/skills/`	Skills CLI or copy selected directories
OpenCode	`.agents/skills/` or `.claude/skills/`	Skills CLI or copy selected directories
Cursor and other tools	Host-specific skills directory	Skills CLI where supported; otherwise follow the host documentation

Host behavior changes over time. The source packages follow the Agent Skills format; consult your host’s current documentation for discovery paths and invocation behavior.

Integrations

Most skills work with ordinary agent capabilities and internet access. Some can use external services for live evidence.

Integration	What it provides	Required by	Optional for
Keywords Everywhere	Keyword volume, CPC, competition, ranking, traffic, and backlink estimates	Keyword Research; Competitor Keyword Analysis	Competitor Content Analysis
Playwright	Browser automation, rendered-page inspection, and screenshots	—	Ad Creative; Competitor Content Analysis; Competitor Site Analysis

A secret-free .mcp.json template is included. Supply the Keywords Everywhere key securely through the KEYWORDS_EVERYWHERE_API_KEY environment variable. Never commit the key.

Third-party SEO figures are estimates. Skills should report the source, market, retrieval date, missing values, and credits consumed where available rather than inventing metrics.

Contributing

Useful, focused improvements are welcome. Read CONTRIBUTING.md, open an issue, or submit a pull request. Every contribution must remain free of client data, confidential material, credentials, and proprietary orchestration.

Run validation before submitting:

python3 -m pip install -r requirements-dev.txt
scripts/validate.sh

For bugs and feature requests, use GitHub Issues. See SECURITY.md for private vulnerability reporting.

Community for B2B SaaS founders

Building a B2B SaaS product and using these skills to find your first customers? Apply to join Launch Party by Superamped, a community for early-stage B2B SaaS founders working through customer acquisition together.

Launch Party is an adjacent founder community, not the support channel for this repository. Use GitHub Issues for repository support.

License

MIT. See LICENSE.

ai-marketing-skills