---

What is an OpenClaw Persona?

OpenClaw is an AI agent platform that turns large language models into autonomous assistants. A persona is a complete configuration package that gives your OpenClaw agent a specific professional identity — not just a single prompt, but a full set of structured files:

File	Role	Required
SOUL.md	Personality, values, tone — who the agent is	Yes
AGENTS.md	Work processes, SOPs, decision rules — how the agent works	Yes
SKILL.md	Capabilities, frameworks, output templates — what the agent can do	Yes
IDENTITY.md	Name, creature, vibe, emoji — the agent's public identity	Optional
HEARTBEAT.md	Periodic tasks — what the agent checks on its own	Optional
STYLE.md	Communication style and formatting rules	Optional
BOOTSTRAP.md	First-run onboarding conversation flow	Optional
USER.md	User profile, preferences, and context	Optional
TOOLS.md	Tool configuration and environment notes	Optional
MEMORY.md	Long-term curated memory (grows over time)	Optional

Copy a persona directory into your OpenClaw workspace, and your agent immediately becomes that specialist — with real methodology, not generic advice. No prompt engineering required.

---

What's Inside

This is not a SOUL.md template gallery or a basic prompt collection. Each persona is a production-ready AI specialist built from real-world workflows:

• 🎯 Domain Expertise — Named methodologies like MEDDPICC (sales), six-dimension scoring (product research), WCAG 2.2 (accessibility), and Challenger messaging (deal strategy)
• 📋 Complete SOPs — Step-by-step procedures with phase gating, exception handling, and decision matrices — the kind of operational depth you'd find in premium agents on Claw Mart or ClawHub
• 📊 Output Templates — Concrete deliverables: 5-sheet Excel reports, scoring models, audit checklists, competitive battlecards, Markdown decision summaries
• ✅ Free & Open — 214 curated personas across 34 categories, all open-source. Clone the repo, copy a directory, start working.

---

Powered by DeskClaw

DeskClaw is an AI agent management platform. Awesome OpenClaw Personas is our curated, open-source collection of the best personas from across the OpenClaw ecosystem — including agents inspired by top Claw Mart sellers, ClawHub skills, and community contributions — hand-picked to help your AI agent do more.

Try DeskClaw: https://deskclaw.net

---

Quick Start

# Clone the repo
git clone https://github.com/TravisLeeeeee/awesome-openclaw-personas.git

# Copy any persona to your OpenClaw workspace
cp -r personas/ecommerce/e-commerce-product-scout/ ~/.openclaw/workspace/

# Or browse and pick what you need
ls personas/

---

Top Picks

These are our highest-quality personas — complete SOPs, decision frameworks, anti-hallucination rules, and real tool integration. Start here.

	Persona	What It Does	Files
🏆	Shopify Operator	Takes you from zero to a live Shopify store: sources products via Jungle Scout + Alibaba with margin math, bulk-lists with SEO, decorates the storefront, launches social campaigns, and sets up daily cron monitoring. Includes anti-hallucination rules that prevent data fabrication.	8 files
🏆	E-Commerce Product Scout	Scores products across Amazon, TikTok Shop, eBay, Shopee, and Lazada using a six-dimension model (demand, competition, margin, difficulty, risk, opportunity). Outputs 5-sheet Excel reports with Go/No-Go verdicts and profit calculations including platform fees.	4 files
🏆	Social-First Task Agent	Completes any task, then auto-generates 1080x1350 marketing visuals and publishes to X + Instagram. User previews and approves, agent sends and returns live permalinks. Turns every deliverable into social proof with zero manual effort.	8 files

---

Persona Index (214 personas)

Revenue & Growth	E-Commerce (3) · Marketing (23) · Paid Media & Advertising (7) · Sales (7)
Operations	Business Operations (7) · Finance (10) · Freelance (1) · Project Management (3) · Human Resources (9)
Efficiency	Productivity (6) · Personal (2) · Automation (2)
Content & Product	Creative (6) · Product (1) · SaaS (1) · Customer Success (2)
Risk & Compliance	Legal & Compliance (7) · Compliance (4) · Real Estate (2) · Supply Chain (1) · Support (3)
Knowledge	Education (6) · Voice (1) · Data & Analytics (2) · Academic & Research (13)
Engineering	Engineering (19) · Design (2) · Testing & QA (8) · DevOps & Infrastructure (9) · Security (5)
Specialized	Game Development (19) · Spatial Computing & XR (3) · Characters (3) · Specialized (17)

---

🛒 E-Commerce

Turn marketplace data into profitable product decisions.

Persona	Description	Best For
Shopify Operator	Hands-on Shopify store coach with 5-stage SOP: product sourcing (Jungle Scout + Alibaba), bulk listing, store decoration, social media marketing, and daily cron monitoring. Includes anti-hallucination rules and real supplier evidence.	Building a complete Shopify store from zero to live
E Commerce Product Scout	A data-driven cross-border e-commerce product research agent that automates competitor monitoring, multi-dimensional market analysis, profit modeling,	Cross-border product research with profit modeling
Price Monitor	Tracks competitor pricing across Amazon, Shopify, and custom sites with alert thresholds, weekly trend reports, and actionable repricing recommendations.	Tracking competitor pricing changes in real time

📣 Marketing

Acquire customers, build brand, dominate every channel.

Persona	Description	Best For
Social-First Task Agent	Completes any task then auto-generates 1080x1350 marketing visuals and publishes to X + Instagram. Every deliverable becomes social proof — image-first pipeline, honest copy, user approval gate, agent-side publishing, live permalink delivery.	Auto-publishing to X + Instagram after every task
AI AEO/GEO Strategist	Expert in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — audits brand visibility across ChatGPT, Claude, Gemini, and Perplexity, identifies why competitors get cited instead, and delivers content fixes that improve AI citations	Getting your brand cited by AI search engines
Book Co-Author	A strategic co-author, ghostwriter, and narrative architect for thought-leadership books. Transforms voice notes, bullet fragments, interviews, and ro	Ghostwriting thought-leadership books
Book Writer	Manages a 6-phase book pipeline from outline through drafting, editing, and KDP/ePub formatting with consistent voice across 50K+ words.	End-to-end book production pipeline
China Market Localization Strategist	A full-stack China market localization and trend-to-action strategist who bridges global brands with China's hyper-competitive consumer market. Monito	Entering or scaling in the China consumer market
Content Creator	A social media strategist who has grown accounts from zero to six figures by cracking algorithmic patterns across every major platform. Specializes in	Growing social media accounts algorithmically
Cross-Border E-Commerce Specialist	Full-funnel cross-border e-commerce strategist covering Amazon, Shopee, Lazada, AliExpress, Temu, and TikTok Shop operations, international logistics	Multi-platform international marketplace ops
Douyin Strategist	Short-video marketing expert specializing in the Douyin platform, with deep expertise in recommendation algorithm mechanics, viral video planning, liv	Growing brand presence on Douyin (Chinese TikTok)
Kuaishou Strategist	An expert Kuaishou platform strategist specializing in short-video content for China's lower-tier city markets, live commerce operations, and grassroo	Reaching China's lower-tier city audiences
LinkedIn Content Creator	An expert LinkedIn content strategist and personal brand architect specializing in thought leadership, professional authority building, and inbound op	Building thought leadership on LinkedIn
Livestream Commerce Coach	Veteran livestream e-commerce coach specializing in host training and live room operations across Douyin, Kuaishou, Taobao Live, and Channels, coverin	Launching and optimizing live selling sessions
Multi Account Social	Schedules, engages, and reports across 10-15+ accounts on Twitter, Instagram, TikTok, and LinkedIn with per-brand voice separation.	Managing 10+ social accounts simultaneously
News Curator	Scans 50+ sources (RSS, Hacker News, Reddit, Twitter), scores stories by relevance, and publishes daily digests with original analysis.	Curating industry news from 50+ sources
Podcast Strategist	Content strategy and operations expert for the Chinese podcast market, with deep expertise in Xiaoyuzhou, Ximalaya, and other major audio platforms, c	Launching podcasts on Chinese audio platforms
Private Domain Operator	An expert in building enterprise WeChat (WeCom) private domain ecosystems with deep expertise in SCRM systems, segmented community operations, Mini Pr	Building WeChat/WeCom customer ecosystems
Scout	Monitors competitor websites, pricing, features, and job postings, then delivers weekly digests and quarterly strategic recommendations.	Monitoring competitor moves and market shifts
Seo Writer	Writes blog posts and landing pages targeting keyword clusters, optimizes titles and meta descriptions, and audits existing pages for ranking gains.	Writing content that ranks on search engines
Short-Video Editing Coach	Hands-on short-video editing coach covering the full post-production pipeline, with mastery of CapCut Pro, Premiere Pro, DaVinci Resolve, and Final Cu	Learning short-video editing techniques
Telemarketer	Writes cold call scripts with pattern interrupts, builds objection-handling playbooks, and designs call cadences with optimal timing by industry.	Building cold call scripts and cadences
Ugc Video	Scripts authentic-looking UGC videos with shot lists, AI avatar direction, and multi-variant hooks optimized for TikTok and Reels conversions.	Creating authentic-looking UGC-style videos
Video Optimization Specialist	A video marketing strategist specializing in maximizing reach and engagement on video platforms, particularly YouTube. Focuses on algorithm optimizati	Maximizing YouTube reach and watch time
Weibo Strategist	Full-spectrum operations expert for Sina Weibo, with deep expertise in trending topic mechanics, Super Topic community management, public sentiment mo	Managing brand presence and PR on Weibo
X Twitter Growth	Crafts scroll-stopping tweets and threads, plans content calendars with topic buckets, and builds reply networks for audience growth on X.	Growing audience and engagement on X/Twitter

💰 Paid Media & Advertising

Turn ad spend into measurable business outcomes.

Persona	Description	Best For
Paid Media Auditor	Comprehensive paid media auditor who systematically evaluates Google Ads, Microsoft Ads, and Meta accounts across 200+ checkpoints spanning account st	Auditing ad accounts for wasted spend
Ad Creative Strategist	Paid media creative specialist focused on ad copywriting, RSA optimization, asset group design, and creative testing frameworks across Google, Meta, M	Writing and testing ad creative across platforms
Paid Social Strategist	Cross-platform paid social advertising specialist covering Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, X, and Snapchat. Designs full-funne	Full-funnel paid social campaign architecture
PPC Campaign Strategist	Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Ama	Large-scale search and shopping campaign design
Programmatic & Display Buyer	Display advertising and programmatic media buying specialist covering managed placements, Google Display Network, DV360, trade desk platforms, partner	Programmatic display buying and optimization
Search Query Analyst	Specialist in search term analysis, negative keyword architecture, and query-to-intent mapping. Turns raw search query data into actionable optimizati	Mining search queries for negative keywords
Tracking & Measurement Specialist	Expert in conversion tracking architecture, tag management, and attribution modeling across Google Tag Manager, GA4, Google Ads, Meta CAPI, LinkedIn I	Setting up conversion tracking and attribution

🤝 Sales

Close deals with data-driven qualification and strategy.

Persona	Description	Best For
Deal Strategist	Senior deal strategist specializing in MEDDPICC qualification, competitive positioning, and win planning for complex B2B sales cycles. Scores opportun	Qualifying and win-planning complex B2B deals
Outbound Strategist	A signal-based outbound specialist who builds pipeline through evidence-triggered prospecting and precision multi-channel sequences. Designs systems w	Building outbound sequences from buyer signals
Pipeline Analyst	A revenue operations specialist who turns pipeline data into decisions. Diagnoses pipeline health through velocity analysis, builds probability-weight	Diagnosing pipeline health and forecasting
Discovery Coach	A sales methodology specialist who coaches account executives and SDRs on elite discovery techniques. Believes discovery is where deals are won or los	Coaching reps on elite discovery calls
Proposal Strategist	A senior capture and proposal specialist who treats every proposal as a persuasion document, not a compliance exercise. Architects winning proposals t	Writing proposals that win against competitors
Sales Engineer	Senior pre-sales engineer specializing in technical discovery, demo engineering, POC scoping, competitive battlecards, and bridging product capabiliti	Technical demos, POCs, and battlecard creation
Sales Data Extraction Agent	An intelligent data pipeline specialist that monitors, parses, and extracts sales metrics from Excel files in real time. Watches designated directorie	Extracting sales metrics from Excel pipelines

💼 Business Operations

Streamline operations, automate workflows, scale efficiently.

Persona	Description	Best For
Erp Admin	Configures SAP, Salesforce, HubSpot, NetSuite, and Odoo modules, automates approval workflows, plans data migrations with field mapping, and enforces least-privilege roles.	Configuring ERP/CRM and automating workflows
Executive Summary Generator	Consultant-grade AI specialist that thinks and communicates like a senior strategy consultant with Fortune 500 experience. Transforms complex business	Distilling complex data into executive briefs
Invoice Tracker	Monitors Stripe/PayPal payments in real time, alerts on failures and churn risk, tracks MRR, and generates daily revenue snapshots with aging reports.	Tracking invoices and chasing late payments
Lead Gen	Builds ICP-targeted prospect lists with firmographic research, contact enrichment, lead scoring, and buying-trigger detection (funding, hiring, etc).	Building and enriching prospect lists
Objection Handler	Delivers real-time rebuttals using Feel-Felt-Found and Acknowledge-Reframe-Advance frameworks, adapted by buyer persona and deal stage.	Real-time rebuttals during sales conversations
Project Manager	A seasoned project manager who has shipped products on time, under budget, and with teams that actually enjoyed working together. Knows that project m	Shipping projects on time and under budget
Sdr Outbound	Researches target accounts, drafts personalized cold emails and LinkedIn messages, and builds multi-touch outreach sequences with A/B variants.	Personalizing cold outreach at scale

💵 Finance

Track every dollar, forecast every trend, optimize every tax.

Persona	Description	Best For
Accounts Payable	Runs 3-way invoice-to-PO matching with variance detection, routes approvals by threshold, schedules payments for early discounts, and catches duplicates.	Automating invoice-to-PO matching and payments
Copy Trader	Scans Polymarket, Kalshi, and Binance for top traders, ranks them by Sharpe ratio and drawdown, and replicates trades with configurable stop-losses.	Replicating top-performer trading strategies
Expense Tracker	Categorizes expenses by merchant, tracks spending against monthly budgets, detects recurring subscriptions, and alerts when categories approach limits.	Categorizing and controlling daily spending
Finance Tracker	An expert financial analyst and controller who maintains business financial health through strategic planning, budget management, and performance anal	Strategic financial planning and budgeting
Financial Forecaster	Builds best/base/worst-case revenue forecasts from historical data, calculates burn rate and runway, and flags variance between actuals and projections.	Building revenue and expense forecast models
Fraud Detector	Scores transactions by risk level, flags velocity spikes and geographic impossibilities, detects card-testing patterns, and generates daily fraud summaries.	Flagging suspicious transactions in real time
Invoice Manager	Creates invoices from natural language, sends escalating payment reminders, generates AR aging reports, and reconciles payments across multiple currencies.	Managing billing lifecycle and collections
Portfolio Rebalancer	Detects allocation drift against target weights, generates buy/sell trades to restore balance, and identifies tax-loss harvesting opportunities.	Detecting and correcting portfolio drift
Revenue Analyst	Decomposes MRR into new, expansion, contraction, and churn components, runs cohort retention analysis, and calculates LTV, CAC, and payback period.	Tracking MRR, ARR, churn, and revenue KPIs
Tax Preparer	Classifies expenses into IRS categories, tracks mileage and home office deductions, estimates quarterly tax payments, and generates CPA-ready summaries.	Organizing documents for tax season

💻 Freelance

Win clients, write proposals, and maximize your hourly rate.

Persona	Description	Best For
Upwork Proposal	Writes personalized Upwork proposals under 200 words, audits profiles for search ranking, analyzes job posts for red flags, and optimizes bid pricing.	Optimizing Upwork profiles and proposals

📋 Project Management

Keep projects on track, on budget, and on scope.

Persona	Description	Best For
Experiment Tracker	An expert project manager specializing in experiment design, execution tracking, and data-driven decision making. Systematically manages A/B tests, fe	Managing A/B tests and feature experiments
Jira Workflow Steward	A delivery operations specialist who enforces Jira-linked Git workflows to keep software delivery legible, auditable, and fast to review. Ensures ever	Enforcing Jira-linked Git workflow standards
Senior Project Manager	A senior PM specialist who converts site specifications into actionable development tasks with realistic scope. Has persistent memory and learns from	Converting specs into scoped dev tasks

👥 Human Resources

Recruit, onboard, develop, and retain your best people.

Persona	Description	Best For
Benefits Advisor	Translates complex benefit plans into plain English with side-by-side comparisons, enrollment guidance, and life-event workflows	Answering employee benefits questions
Compensation Benchmarker	Benchmarks salaries by role, level, and location at 25th-90th percentiles, designs comp bands with range spreads, and audits pay equity via compa-ratios.	Benchmarking salaries against market rates
Exit Interview	Conducts structured exit interviews across five departure factors, scores retention risks by team and tenure, and generates anonymized trend reports for leadership.	Conducting exit interviews and finding patterns
Onboarding	Walks new hires through day-by-day setup checklists, tracks tool access and account provisioning, schedules intro meetings, and answers policy questions.	Guiding new hires through their first weeks
Performance Reviewer	Synthesizes peer feedback and self-assessments into balanced review drafts, identifies consistent strength/growth themes, and sets SMART development goals.	Writing and structuring performance reviews
Recruiter	Screens resumes with weighted scoring, ranks candidates by fit, coordinates interview scheduling, generates role-specific questions, and tracks pipeline metrics.	Streamlining the full recruitment pipeline
Recruitment Specialist	Expert recruitment operations and talent acquisition specialist — skilled in China's major hiring platforms, talent assessment frameworks, and labor l	Talent acquisition on China hiring platforms
Resume Optimizer	Calculates ATS keyword match scores, rewrites bullets as action-verb-metric-impact, tests formatting against Greenhouse/Lever/Workday, and generates cover letters.	Polishing resumes and CVs for job seekers
Resume Screener	Scores resumes 0-100 against job requirements with category breakdowns, builds side-by-side candidate comparison matrices, and flags skill gaps.	Scoring and ranking resumes against job reqs

⚡ Productivity

Reclaim your time with smarter workflows and fewer distractions.

Persona	Description	Best For
Daily Standup	Collects async standup updates, compiles team digests, tracks persistent blockers, and reports weekly velocity trends.	Running async standups and tracking blockers
Inbox Zero	Triages emails by urgency, drafts ready-to-send replies, delivers morning digests, and tracks what needs a response today.	Triaging and prioritizing overflowing inboxes
Meeting Notes	Extracts decisions and action items from transcripts, assigns owners and deadlines, and sends follow-up reminders.	Summarizing meetings and tracking action items
Meeting Transcriber	Transcribes meetings with speaker ID, generates summaries and action items, and pushes tasks to Jira, Linear, or Asana.	Transcribing and extracting meeting insights
Notion Organizer	Auto-tags pages, converts loose notes into databases, runs weekly cleanups, and maintains workspace health scores.	Structuring and decluttering Notion workspaces
Task Coordinator	Breaks down projects into tasks, delegates to the right agents, tracks deadlines, and delivers status briefings.	Coordinating tasks across teams and projects

🏡 Personal

Organize life, build habits, and take care of what matters.

Persona	Description	Best For
Mindful Companion	A warm, grounded presence that prioritizes being heard over being fixed. Holds space for feelings before jumping to solutions, validates experiences b	Emotional support and grounded check-ins
Reading Digest	Summarizes articles and newsletters, scores relevance, compiles weekly reading digests, and saves highlights to Notion.	Curating and summarizing reading material

🤖 Automation

Automate the repetitive so you can focus on what matters.

Persona	Description	Best For
Automation Governance Architect	Governance-first architect for business automations who audits value, risk, and maintainability before any implementation begins. Uses n8n as the prim	Auditing automation ROI and risk before build
Ghost Protocol	An operational AI agent persona called ZeroSignal, built for security, DevOps, and software development. Calm, direct, technically precise -- not a ch	Security-focused DevOps and ops automation

✨ Creative

Write, design, produce, and polish content that connects.

Persona	Description	Best For
Brand Designer	Builds brand foundations from positioning statement to color palette, generates tagline options with rationale, and delivers voice/tone guidelines with examples.	Defining brand identity and visual strategy
Copywriter	A sharp, persuasive copywriter who studies the greats (Ogilvy, Halbert, Schwartz) and applies timeless direct response principles to modern channels.	Direct-response copy across all channels
Dungeon Master	Runs tabletop RPG sessions with worldbuilding, NPC voicing, encounter balancing, and improvisation across D&D 5e, Pathfinder, and more.	Running immersive tabletop RPG sessions
Podcast Producer	Plans episode outlines with timed segments, researches guests and preps tailored interview questions, writes timestamped show notes, and identifies audiogram clips.	Planning podcast episodes and show formats
Proofreader	Catches grammar errors, enforces AP/Chicago style guides, scores readability (Flesch-Kincaid), and audits consistency across multi-chapter documents.	Catching grammar, style, and clarity issues
Video Scripter	Writes timed video scripts with 3-second hooks, shot lists, and B-roll cues, then adapts them across YouTube longform, TikTok vertical, and course formats.	Writing video scripts that hook in 3 seconds

📦 Product

Build the right thing, for the right user, at the right time.

Persona	Description	Best For
Behavioral Nudge Engine	A behavioral psychology specialist that transforms passive software dashboards into active, tailored productivity partners. Adapts interaction cadence	Adding behavioral nudges to product dashboards

☁️ SaaS

Reduce churn, increase adoption, and ship what users need.

Persona	Description	Best For
Product Scrum	Breaks epics into estimable stories with acceptance criteria, tracks sprint velocity, and runs retros with actionable improvement items.	Running sprints, backlogs, and user stories

🌟 Customer Success

Turn new users into power users, and detractors into promoters.

Persona	Description	Best For
Nps Followup	Crafts personalized detractor follow-ups, routes issues to the right team, and tracks recovery rates to preserve at-risk ARR.	Recovering NPS detractors with personal outreach
Onboarding Guide	Walks new users through product setup with adaptive checklists, proactive help at friction points, and activation milestone tracking.	Guiding new users to their first aha moment

⚖️ Legal & Compliance

Review contracts, protect IP, and stay compliant.

Persona	Description	Best For
Compliance Checker	Tracks compliance across GDPR, SOC 2, HIPAA, and PCI-DSS with checklists, deadline monitoring, gap analysis, and auditor-ready status reports.	Tracking regulatory obligations and gaps
Contract Reviewer	Flags risky clauses, scores terms by one-sidedness, detects auto-renewal traps and IP assignment issues, and suggests alternative language.	Flagging risky clauses in contracts
Healthcare Marketing Compliance Specialist	Expert in healthcare marketing compliance in China, proficient in the Advertising Law, Medical Advertisement Management Measures, Drug Administration	China healthcare advertising compliance
Legal Brief Writer	Drafts motions, briefs, and memoranda with proper court formatting, case citations, and counterargument analysis for attorney review.	Drafting legal briefs and motions
Nda Generator	Generates unilateral, bilateral, or multilateral NDAs customized by jurisdiction, industry, and disclosure type with enforceability flags.	Drafting customized NDAs and confidentiality docs
Patent Analyzer	Breaks down patent claims element-by-element, searches prior art, maps infringement risk against your product, and assesses obviousness.	Analyzing patent claims and prior art
Policy Writer	Creates internal policies, Terms of Service, and privacy policies in plain language, with version tracking and plain-English FAQ summaries.	Writing internal policies and terms of service

📜 Compliance

Navigate regulations before they navigate you.

Persona	Description	Best For
Ai Policy Writer	Drafts AI usage policies aligned with EU AI Act and NIST AI RMF, defines risk classification frameworks, and builds governance workflows.	Drafting AI governance and usage policies
Gdpr Auditor	Audits data processing against GDPR Articles 5-49, maps cross-border data flows, and delivers remediation plans with fine-exposure estimates.	Scanning systems for GDPR compliance gaps
Risk Assessor	Scores business risks by likelihood and impact, generates prioritized mitigation plans with ownership, and maintains live risk registers.	Evaluating enterprise risk across domains
Soc2 Preparer	Maps evidence to Trust Service Criteria controls, drafts security policies, and tracks audit readiness across all five TSC categories.	Preparing SOC 2 evidence and documentation

🏠 Real Estate

Analyze markets, qualify leads, and close property deals.

Persona	Description	Best For
Commercial Re	Analyzes commercial deals with DCF, cap rate, and IRR modeling, generates comp reports, and tracks deal pipeline with full project memory.	Commercial property analysis and deal tracking
Property Video	Scripts property listing videos with room-by-room narration, plans drone shots and virtual staging, and adapts content for Reels and TikTok.	Creating property listing videos and visuals

🚚 Supply Chain

Optimize sourcing, logistics, and vendor relationships.

Persona	Description	Best For
Supply Chain Strategist	Expert supply chain management and procurement strategy specialist — skilled in supplier development, strategic sourcing, quality control, and supply	Strategic sourcing and supplier development

🎧 Support

Resolve issues faster with data-driven support operations.

Persona	Description	Best For
Analytics Reporter	Expert data analyst and reporting specialist who transforms raw data into actionable business insights through statistical analysis, dashboard creatio	Turning raw data into actionable reports
Infrastructure Maintainer	Expert infrastructure specialist who ensures system reliability, performance, and security across all technical operations. Maintains 99.9%+ uptime th	Maintaining 99.9%+ system uptime
Support Responder	Expert customer support specialist who transforms support interactions into positive brand experiences through multi-channel service (email, chat, pho	Handling multi-channel customer support

📚 Education

Teach, tutor, and guide learners at every level.

Persona	Description	Best For
Kuma	A warm, structured Japanese language tutor who teaches like a good friend who happens to be an excellent teacher. Explains the cultural "why" behind l	Learning Japanese with cultural context
Quiz Maker	Transforms any content into multi-format quizzes at recall, understanding, and application levels, then tracks weak areas.	Generating quizzes from any source material
Researcher	A seasoned scholar and meticulous guide who operates from the conviction that truth is discovered through verifiable evidence and rigorous analysis. U	Evidence-based research and source analysis
Sage	A patient, encouraging mentor who helps people grow, not just solve problems. Teaches the "why" behind solutions, meets learners where they are, and a	Patient mentoring that teaches the "why"
Study Abroad Advisor	Full-spectrum study abroad planning expert covering the US, UK, Canada, Australia, Europe, Hong Kong, and Singapore — proficient in undergraduate, mas	Planning study abroad applications globally
Study Planner	Creates exam-countdown study schedules with spaced repetition, adapts when days are missed, and detects burnout risk.	Building structured study schedules

🎙️ Voice

Process voice messages and extract actionable intelligence.

Persona	Description	Best For
Voicemail Transcriber	Transcribes voicemails, extracts caller details and action items, classifies urgency, and routes summaries to the right team member.	Transcribing voicemails and extracting actions

📊 Data & Analytics

Extract insights, build models, and make data-driven decisions.

Persona	Description	Best For
Ml Engineer	A pragmatic ML engineer who builds machine learning systems that actually work in production -- not notebooks that impress in demos. Knows that produc	Building ML systems that work in production
Research Analyst	A sharp, focused analytical tool with zero personality theatre. Reads everything relevant before responding, presents all sides then points to the str	Deep-dive analysis with no fluff

🎓 Academic & Research

Research, write, review, and publish at top-conference level.

Persona	Description	Best For
Anthropologist	Expert in cultural systems, rituals, kinship, belief systems, and ethnographic method. Builds culturally coherent societies that feel lived-in rather	Building culturally coherent fictional worlds
Coder	Senior ML engineer and experiment scientist within the OpenClaw multi-agent academic system. Transforms research ideas into production-quality code, d	Turning research ideas into experiment code
Critic	The most demanding role in the OpenClaw multi-agent academic system. Acts as a taste arbiter who distinguishes "good enough to accept" from "good enou	Ruthless quality assessment of research work
Geographer	Expert in physical and human geography, climate systems, cartography, and spatial analysis. Builds geographically coherent worlds where terrain, clima	Designing realistic terrain and climate systems
Historian	Research historian with broad chronological range and deep methodological training. Validates historical coherence, catches anachronisms, and enriches	Catching anachronisms and enriching timelines
Ideator	The creative engine of the OpenClaw multi-agent academic system. Generates top-conference-caliber research ideas from multiple dimensions (problem-dri	Generating novel research ideas and directions
Literature Scout	The academic intelligence officer of the OpenClaw multi-agent system. Continuously monitors arXiv, Semantic Scholar, top conference proceedings, and l	Monitoring arXiv and conferences for new work
Narratologist	Expert narrative theorist and story structure analyst who dissects stories with engineering precision. Grounds every recommendation in named theoretic	Analyzing and improving story structure
Planner	The central orchestrator of the OpenClaw multi-agent academic system, combining project manager, research advisor, and operations director roles. Deco	Orchestrating multi-phase research projects
Psychologist	Clinical and research psychologist specializing in personality, motivation, trauma, and group dynamics for worldbuilding and character design. Analyze	Designing psychologically authentic characters
Reviewer	The quality gatekeeper of the OpenClaw multi-agent academic system. Simulates a senior reviewer at ACL, NeurIPS, or ICML Area Chair level, scoring pap	Simulating top-venue peer review feedback
Surveyor	The knowledge engine of the OpenClaw multi-agent academic system. Conducts systematic literature reviews, produces standardized paper analysis cards,	Systematic literature reviews and gap analysis
Writer	The paper writing core of the OpenClaw multi-agent academic system. Produces top-conference-quality academic papers with native-level English, precise	Writing publication-ready academic papers

🛠️ Engineering

Build, debug, review, and ship production-grade code.

Persona	Description	Best For
AI Data Remediation Engineer	A surgical specialist for fixing broken data at scale using air-gapped local SLMs and semantic clustering. Does not rebuild pipelines or redesign sche	Fixing broken data at scale with local SLMs
Blockchain Analyst	Analyzes smart contracts for risks, tracks wallet flows and whale movements, and breaks down DeFi protocol mechanics with on-chain verified data.	Analyzing smart contracts and on-chain data
CMS Developer	Drupal and WordPress specialist for theme development, custom plugins/modules, content architecture, and code-first CMS implementation	Drupal/WordPress themes, plugins, and modules
Database Optimizer	A database performance expert who thinks in query plans, indexes, and connection pools. Designs schemas that scale, writes queries that fly, and debug	Tuning slow queries and fixing index gaps
Debugger	A methodical debugger who finds bugs through evidence, not intuition. Gathers evidence before hypothesizing, never guesses, reproduces issues before t	Systematic bug hunting with evidence
Docs Writer	Generates READMEs, API docs, setup guides, and JSDoc annotations from codebase analysis, with working examples tested against the actual code.	Writing clear technical documentation
Ecommerce Dev	Builds and optimizes Shopify/WooCommerce stores end-to-end: product pages, checkout flows, payment gateways, and conversion-focused theme customization.	Building Shopify/WooCommerce storefronts
Email Intelligence Engineer	An expert in building pipelines that convert raw email data (MIME, Gmail API, Microsoft Graph) into structured, reasoning-ready context for AI agents.	Parsing email data into structured AI context
Feishu Integration Developer	Full-stack integration expert specializing in the Feishu (Lark) Open Platform — proficient in Feishu bots, mini programs, approval workflows, Bitable	Building Feishu/Lark bots and integrations
Filament Optimization Specialist	A specialist in making Filament PHP admin panels production-ready through structural redesign, not cosmetic tweaks. Reads the actual resource file, un	Optimizing Filament PHP admin panels
Git Workflow Master	An expert in Git workflows and version control strategy who helps teams maintain clean history, use effective branching strategies, and leverage advan	Designing branching strategies and Git flows
Github Issue Triager	Auto-labels, prioritizes, and routes GitHub issues within minutes -- detects duplicates, assigns severity, and welcomes first-time contributors.	Triaging and labeling GitHub issues
Github Pr Reviewer	Reviews pull requests for security flaws, performance issues, and code quality, then posts inline comments with severity ratings and fix suggestions.	Automated pull request code review
Nitpick	The last line of defense before code ships. A thorough, objective, evidence-based code reviewer who finds problems, not approval. Every technical clai	Finding bugs and issues before code ships
Qa Tester	Designs test plans with boundary analysis, writes reproducible bug reports rated by severity, and builds regression suites for critical user paths.	Writing test plans and finding edge cases
Script Builder	Creates portable utility scripts and CLI tools in Bash, Python, or Node.js with argument parsing, error handling, and dry-run support built in.	Building quick CLI tools and utility scripts
Software Architect	A strategic software architect who designs systems that are maintainable, scalable, and aligned with business domains. Thinks in bounded contexts, tra	Designing scalable, domain-aligned systems
SRE (Site Reliability Engineer)	A site reliability engineer who treats reliability as a feature with a measurable budget. Defines SLOs that reflect user experience, builds observabil	Defining SLOs and building observability
Surgical Coder	A disciplined coder who writes the minimum code that solves the problem with zero unnecessary complexity. Thinks before coding, surfaces tradeoffs bef	Writing minimal, zero-bloat solutions

🎨 Design

Craft inclusive, accessible, and visually compelling experiences.

Persona	Description	Best For
Image Prompt Engineer	An expert photography prompt engineer who translates visual concepts into precise, structured prompts for AI image generation tools including Midjourn	Writing precise prompts for AI image generation
Inclusive Visuals Specialist	A rigorous prompt engineer specializing in defeating the systemic stereotypes embedded in foundational image and video models (Midjourney, Sora, Runwa	Defeating stereotypes in AI-generated imagery

🧪 Testing & QA

Test thoroughly, benchmark performance, and certify quality.

Persona	Description	Best For
Accessibility Auditor	Expert accessibility specialist who audits digital products against WCAG 2.2 standards, tests with real assistive technologies (VoiceOver, NVDA, JAWS)	Auditing products against WCAG 2.2 standards
API Tester	Expert API testing specialist who ensures reliable, performant, and secure API integrations through comprehensive validation covering functional corre	Validating API reliability and security
Evidence Collector	Screenshot-obsessed, fantasy-allergic QA specialist who requires visual proof for every claim and defaults to finding 3-5 issues on any first implemen	Collecting screenshot proof for every QA claim
Performance Benchmarker	Expert performance testing and optimization specialist who measures, analyzes, and improves system performance across applications and infrastructure.	Load testing and performance optimization
Reality Checker	Senior integration specialist who stops fantasy approvals and requires overwhelming evidence before production certification. Defaults to "NEEDS WORK"	Demanding proof before production sign-off
Test Results Analyzer	Expert test analysis specialist who transforms raw test data into strategic quality insights using statistical methods, predictive modeling, and ROI a	Turning test data into quality insights
Tool Evaluator	Expert technology assessment specialist who evaluates, tests, and recommends tools, software, and platforms for business use through weighted scoring	Evaluating and scoring tools for team adoption
Workflow Optimizer	Expert process improvement specialist who analyzes, optimizes, and automates workflows across business functions using Lean, Six Sigma, and intelligen	Streamlining processes with Lean and Six Sigma

🏗️ DevOps & Infrastructure

Deploy, monitor, scale, and keep infrastructure healthy.

Persona	Description	Best For
Cost Optimizer	Hunts idle cloud resources, recommends right-sizing and reserved instance savings, and delivers weekly spending reports ranked by savings potential.	Finding wasted cloud spend and right-sizing
Deploy Guardian	Monitors CI/CD pipelines across environments, enforces freeze windows, runs canary analysis, and alerts on post-deploy anomalies with rollback guidance.	Watching CI/CD pipelines for deploy issues
Incident Responder	Triages production incidents by severity, coordinates response roles, tracks event timelines, and generates blameless post-mortems with action items.	Triaging and coordinating production incidents
Infra Monitor	Tracks CPU, memory, disk, and network across servers, containers, and K8s clusters with trend analysis and capacity forecasting	Monitoring server and container health
Infrastructure Engineer	A battle-scarred DevOps engineer who has seen every production outage pattern and speaks from hard-won experience. Automates everything, insists monit	Automating infra with battle-tested patterns
Linux Sysadmin	A gruff but wise sysadmin who has been keeping systems alive since before the cloud meant anything other than weather. Has racked servers, debugged ke	Linux server management and troubleshooting
Log Analyzer	Parses high-volume logs to surface error spikes, clusters similar errors to cut noise, and correlates events across distributed services for root cause.	Finding signal in mountains of log data
Raspberry Pi	Manages Raspberry Pi systems with resource-aware monitoring, GPIO sensor control, Docker on ARM, and power-efficient task scheduling for edge projects.	Running AI agents on Raspberry Pi edge devices
Self Healing Server	Detects crashed containers, full disks, and zombie processes, then auto-remediates with exponential backoff and logs every action taken for review.	Auto-remediating server failures

🔒 Security

Detect threats, audit access, and harden your defenses.

Persona	Description	Best For
Access Auditor	Maps user and service account permissions across AWS/GCP/Azure, flags stale accounts and escalation paths, and generates compliance-ready audit reports.	Reviewing permissions and flagging over-access
Blockchain Security Auditor	A relentless smart contract security researcher who assumes every contract is exploitable until proven otherwise. Systematically identifies vulnerabil	Auditing smart contracts for exploits
Incident Logger	Records security incidents with NIST/VERIS classification, reconstructs timelines from logs and chat, and assesses regulatory notification obligations.	Documenting security events and building timelines
Threat Monitor	Aggregates threat feeds and CVE databases, filters by your tech stack, maps threats to MITRE ATT&CK, and delivers actionable security briefings.	Monitoring the threat landscape proactively
Vuln Scanner	Prioritizes vulnerabilities by exploitability and reachability, cuts false positives, and generates remediation plans with minimal-breakage upgrade paths.	Prioritizing and remediating vulnerabilities

🎮 Game Development

Build immersive games across Unity, Unreal, Godot, and Roblox.

Persona	Description	Best For
Game Audio Engineer	An interactive audio specialist who designs adaptive music systems, spatial soundscapes, and implementation architectures using FMOD and Wwise across	Adaptive audio with FMOD and Wwise
Blender Add-on Engineer	A Blender tooling specialist who builds Python add-ons, asset validators, exporters, and pipeline automations that turn repetitive DCC work into relia	Building Blender Python add-ons and exporters
Godot Gameplay Scripter	A Godot 4 specialist who builds gameplay systems with strict type safety, signal-driven architecture, and clean node composition using GDScript 2.0 an	Godot 4 gameplay systems in GDScript 2.0
Godot Multiplayer Engineer	A Godot 4 networking specialist who builds multiplayer games using the engine's scene-based replication system with correct authority models, secure R	Godot 4 multiplayer with scene replication
Godot Shader Developer	A Godot 4 rendering specialist who writes performant shaders in Godot's GLSL-like shading language for both 2D CanvasItem and 3D Spatial contexts. Thi	Writing performant Godot shaders
Level Designer	A spatial architect who treats every level as an authored experience where corridors are sentences, rooms are paragraphs, and a level is a complete ar	Crafting levels as authored spatial narratives
Narrative Designer	A story systems architect who designs narrative where story and gameplay are inseparable. This persona writes dialogue that sounds like humans (not wr	Weaving story into gameplay mechanics
Roblox Avatar Creator	A Roblox UGC pipeline specialist who knows every constraint of the Roblox avatar system and how to build items that ship through Creator Marketplace w	Creating UGC avatar items for Roblox Marketplace
Roblox Experience Designer	A Roblox-native product designer who understands the platform's audience psychology (predominantly ages 9-17) and the specific monetization and retent	Designing monetizable Roblox experiences
Roblox Systems Scripter	A Roblox platform engineer who builds server-authoritative experiences in Luau with clean module architectures. This persona understands the Roblox cl	Server-authoritative Roblox Luau scripting
Technical Artist	The bridge between artistic vision and engine reality. This persona speaks fluent art and fluent code, translating between disciplines to ensure visua	Bridging art direction and engine constraints
Unity Architect	A senior Unity engineer obsessed with clean, scalable, data-driven architecture. This persona rejects "GameObject-centrism" and spaghetti code, buildi	Clean, scalable Unity project architecture
Unity Editor Tool Developer	A Unity editor engineering specialist who believes the best tools are invisible -- they catch problems before they ship and automate the tedious so hu	Building custom Unity editor tools
Unity Multiplayer Engineer	A Unity networking specialist who builds deterministic, cheat-resistant, latency-tolerant multiplayer systems using Netcode for GameObjects (NGO) and	Cheat-resistant Unity multiplayer with NGO
Unity Shader Graph Artist	A Unity rendering specialist who lives at the intersection of math and art. This persona builds Shader Graph materials that artists can drive and conv	Building artist-friendly Shader Graph materials
Unreal Multiplayer Architect	An Unreal Engine networking engineer who builds multiplayer systems where the server owns truth and clients feel responsive. This persona understands	Server-authoritative Unreal multiplayer
Unreal Systems Engineer	A deeply technical Unreal Engine architect who understands exactly where Blueprints end and C++ must begin. This persona builds robust, network-ready	Unreal C++ systems and Blueprint architecture
Unreal Technical Artist	The visual systems engineer of Unreal Engine projects who writes Material functions that power entire world aesthetics, builds Niagara VFX that hit fr	Unreal Materials, Niagara VFX, and shaders
Unreal World Builder	An Unreal Engine 5 environment architect who builds open worlds that stream seamlessly, render beautifully, and perform reliably on target hardware. T	Building streaming UE5 open worlds

🥽 Spatial Computing & XR

Build spatial interfaces for Vision Pro, WebXR, and beyond.

Persona	Description	Best For
macOS Spatial/Metal Engineer	A native Swift and Metal expert who builds blazing-fast 3D rendering systems and spatial computing experiences for macOS and Vision Pro. This persona	High-performance Metal 3D rendering on Apple
Terminal Integration Specialist	A specialist in terminal emulation, text rendering optimization, and SwiftTerm integration for modern Swift applications on Apple platforms. This pers	SwiftTerm integration and text rendering
visionOS Spatial Engineer	A native visionOS spatial computing specialist focused on SwiftUI volumetric interfaces and Liquid Glass design implementation for visionOS 26. This p	visionOS volumetric UI and Liquid Glass design

🎭 Characters

Code with iconic personalities — from Vader to Groot.

Persona	Description	Best For
Camina	An AI copilot inspired by Camina Drummer from The Expanse. Methodical, loyal, and economical with words -- the engineer who keeps the ship flying when	Terse, loyal engineering copilot
Groot	Patience, protection, and simplicity embodied. Ancient, loyal, and steadfast, communicating primarily through variations of "I am Groot" where tone, w	Patient, simple encouragement and support
Judy	A creative technologist and development partner modeled after Judy Alvarez from Cyberpunk 2077. Warm but direct, technically precise, and unwilling to	Warm but direct creative tech collaboration

🔧 Specialized

Niche experts for unique domains and edge cases.

Persona	Description	Best For
Agentic Identity & Trust Architect	Designs identity, authentication, and trust verification systems for autonomous AI agents operating in multi-agent environments. Builds the cryptograp	Designing auth and trust for autonomous agents
Agents Orchestrator	Autonomous pipeline manager that orchestrates the entire development workflow from specification to production-ready implementation. Coordinates multi	Orchestrating multi-agent dev pipelines
Civil Engineer	Rigorous structural and civil engineering specialist with deep expertise across global design standards including Eurocode (with national annexes for	Structural engineering with Eurocode standards
Corporate Training Designer	Expert in enterprise training system design and curriculum development for the Chinese corporate context, proficient in training needs analysis, ADDIE	Designing enterprise training for China market
Cultural Intelligence Strategist	CQ specialist that detects invisible exclusion in UI workflows, copy, and image engineering before software ships. Acts as an Architectural Empathy En	Detecting cultural exclusion in product design
Developer Advocate	Expert developer advocate who lives at the intersection of product, community, and code. Bridges product and engineering teams with external developer	Bridging product teams with dev communities
Document Generator	Specialist in creating professional documents programmatically using code-based approaches. Generates PDFs, presentations (PPTX), spreadsheets (XLSX),	Generating PDFs, PPTX, and XLSX with code
French Consulting Market Navigator	Insider expert on the French ESN/SI freelance ecosystem who decodes the opaque margin structures, platform mechanics (Malt, collective.work, Comet, Fr	Navigating the French freelance/ESN ecosystem
Government Digital Presales Consultant	Presales expert for China's government digital transformation market (ToG), proficient in policy interpretation, solution design, bid document prepara	China government digital presales and bids
Identity Graph Operator	Operates a shared identity graph that multiple AI agents resolve against, ensuring every agent in a multi-agent system gets the same canonical answer	Unifying identity across multi-agent systems
Korean Business Navigator	Expert in Korean business culture and corporate dynamics who helps foreign professionals navigate the invisible rules governing how deals get done in	Navigating Korean corporate culture and deals
LSP/Index Engineer	Specialized systems engineer who orchestrates multiple Language Server Protocol clients and builds unified code intelligence systems. Transforms heter	Building unified code intelligence with LSP
MCP Builder	Expert Model Context Protocol developer who designs, builds, and tests MCP servers that extend AI agent capabilities with custom tools, resources, and	Building MCP servers for AI agent tools
Model QA Specialist	Independent model QA expert who audits ML and statistical models end-to-end across 10 domains -- from documentation review and data reconstruction to	End-to-end ML model auditing and validation
Salesforce Architect	Senior Salesforce Solution Architect with deep expertise in multi-cloud platform design (Sales, Service, Marketing, Commerce, Data Cloud, Agentforce),	Multi-cloud Salesforce solution design
Workflow Architect	Workflow design specialist who sits between product intent and implementation, ensuring that before anything is built, every path through the system i	Mapping every workflow path before building
ZK Steward	Knowledge-base steward in the spirit of Niklas Luhmann's Zettelkasten that turns complex tasks into organic parts of a knowledge network. Default pers	Building Zettelkasten-style knowledge networks

---

Structure

Each persona is a directory containing:

persona-name/
  SOUL.md        # Personality, values, tone, identity
  AGENTS.md      # Work process, rules, boundaries
  SKILL.md       # Capabilities, deliverables, tools
  IDENTITY.md    # Name, creature, vibe, emoji (optional)
  HEARTBEAT.md   # Periodic task definitions (optional)
  STYLE.md       # Communication style rules (optional)
  BOOTSTRAP.md   # First-run onboarding flow (optional)
  USER.md        # User profile and preferences (optional)
  TOOLS.md       # Tool configuration notes (optional)
  MEMORY.md      # Long-term curated memory (optional)

Contributing

We're building the largest open-source collection of production-ready OpenClaw personas — and we'd love your help.

What we're looking for:

• Complete personas with SOUL.md + at least AGENTS.md or SKILL.md (single-file SOUL.md-only submissions will not be accepted)
• Real methodology and domain expertise, not generic prompts
• Personas you've actually used and refined in production

How to contribute:

1. Fork this repo
2. Create a new directory under the appropriate category: personas/[category]/[your-persona-name]/
3. Add your files (SOUL.md, AGENTS.md, SKILL.md, and any optional files)
4. Include a README.md with: name, description, core capabilities, files table, quick start, and use cases
5. Submit a pull request

Quality bar: We review every submission. Personas that are essentially system prompts split into files, or that lack actionable frameworks and concrete deliverables, will be asked to add more depth before merging.

Sources

Personas sourced from: mergisi/awesome-openclaw-agents, msitarzewski/agency-agents, raulvidis/openclaw-multi-agent-kit, shenhao-stu/openclaw-agents, ClawSouls.ai, will-assistant/openclaw-agents, and souls.directory. All content is free and used with attribution.