SEO & GEO Skills Library

Claude Skills and Commands for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). 20 skills, 9 commands, and one shared operating contract. Tool-agnostic, works with or without integrations. Content quality is powered by the CORE-EEAT Content Benchmark. Domain authority is powered by the CITE Domain Rating.

SEO gets you ranked in search results. GEO gets you cited by AI systems (ChatGPT, Perplexity, Google AI Overviews). This library covers both.

Quick Start

Works with Claude Code, OpenClaw, Cursor, Codex, and 35+ other agents. No other dependencies.

Install — pick the method for your tool:

Your tool	Install command
OpenClaw	`clawhub install aaron-he-zhu/<skill-name>` — browse all 20
Claude Code	`/plugin marketplace add aaron-he-zhu/seo-geo-claude-skills` (all 20)
Cursor / Codex / Windsurf / other	`npx skills add aaron-he-zhu/seo-geo-claude-skills` (all 20)

All installation methods remain available at all times. If any marketplace is temporarily unavailable, use an alternative method.

Install a single skill via skills.sh:

npx skills add aaron-he-zhu/seo-geo-claude-skills -s keyword-research

Claude Code Plugin (alternative)

Already listed in the table above. Use this method if you need to load locally:

# Or load locally
claude --plugin-dir ./seo-geo-claude-skills

Includes marketplace.json, plugin.json, and pre-configured MCP servers. See CONNECTORS.md for MCP setup.

Git Submodule (version-pinned)

Add as a submodule for version-pinned updates within an existing project:

git submodule add https://github.com/aaron-he-zhu/seo-geo-claude-skills.git .claude/skills/seo-geo

Update to the latest version:

git submodule update --remote .claude/skills/seo-geo

Fork & Customize

For teams wanting custom modifications:

Fork this repository on GitHub

Clone your fork:

git clone https://github.com/YOUR-ORG/seo-geo-claude-skills.git

Customize skills, add internal connectors, or adjust scoring weights

Install from your fork:

npx skills add YOUR-ORG/seo-geo-claude-skills

Pull upstream updates:

git remote add upstream https://github.com/aaron-he-zhu/seo-geo-claude-skills.git
git fetch upstream && git merge upstream/main

Manual install (without CLI)

git clone https://github.com/aaron-he-zhu/seo-geo-claude-skills.git
mkdir -p ~/.claude/skills/ && cp -r seo-geo-claude-skills/* ~/.claude/skills/

Use immediately — no tool integrations required:

Research keywords for [your topic] and identify high-value opportunities

Run a command for a one-shot task:

/seo:audit-page https://example.com/your-page

Optionally connect tools — edit CONNECTORS.md to map ~~placeholders to your toolstack (Ahrefs, SEMrush, Google Analytics, etc.)

Operating Model

Every skill in this repo now follows the same lightweight contract:

Trigger: when this skill must be the next move
Quick Start: shortest successful invocation
Skill Contract: what the skill reads, writes, and promotes
Handoff: reusable summary for later skills or later sessions
Next Best Skill: one primary follow-up, not a long menu

The four cross-cutting skills form the protocol layer:

content-quality-auditor = publish readiness gate
domain-authority-auditor = citation trust gate
entity-optimizer = canonical entity profile
memory-management = campaign memory loop

Shared references:

Automation

Prompt-based hooks run automatically during your session — no configuration needed:

Session start: loads your project memory and reminds you of open items
After writing content: recommends a quality audit before publishing
Session end: offers to save findings for next time

Memory

Three-tier temperature model keeps project context across sessions:

HOT (80 lines, auto-loaded): goals, hero keywords, active veto items
WARM (on-demand): audit summaries, research findings, content plans
COLD (archive): historical data, queried only when needed

Findings promote automatically when referenced frequently. Stale items archive after 90 days.

Where to Begin

Your Goal	Start Here	Then
Starting from scratch	`keyword-research` → `competitor-analysis`	→ `seo-content-writer`
Write new content	`keyword-research`	→ `seo-content-writer` + `geo-content-optimizer`
Improve existing content	`/seo:audit-page <URL>`	→ `content-refresher` or `seo-content-writer`
Fix technical issues	`/seo:check-technical <URL>`	→ `technical-seo-checker`
Assess domain authority	`/seo:audit-domain <domain>`	→ `backlink-analyzer`
Full quality assessment	`content-quality-auditor` + `domain-authority-auditor`	→ 120-item combined report
Build entity/brand presence	`entity-optimizer`	→ `schema-markup-generator` + `geo-content-optimizer`
Generate performance report	`/seo:report <domain> <period>`	→ periodic monitoring

Methodology

Skills are organized into four execution phases plus one protocol layer. Use them in order for new projects, or jump to any phase as needed.

 RESEARCH          BUILD            OPTIMIZE          MONITOR
 ─────────         ─────────        ─────────         ─────────
 Keywords          Content          On-Page           Rankings
 Competitors       Meta Tags        Technical         Backlinks
 SERP              Schema           Links             Performance
 Gaps              GEO              Refresh           Alerts

 CROSS-CUTTING / PROTOCOL LAYER ─────────────────────────────────
 Content Quality Gate · Citation Trust Gate · Entity Truth · Memory Loop

Skills

Research — understand your market before creating content

Skill	What it does
keyword-research	Discover keywords with intent analysis, difficulty scoring, and topic clustering
competitor-analysis	Analyze competitor SEO/GEO strategies and find their weaknesses
serp-analysis	Analyze search results and AI answer patterns for target queries
content-gap-analysis	Find content opportunities your competitors cover but you don't

Build — create content optimized for search and AI

Skill	What it does
seo-content-writer	Write search-optimized content with proper structure and keyword placement
geo-content-optimizer	Make content quotable and citable by AI systems
meta-tags-optimizer	Create compelling titles, descriptions, and Open Graph tags
schema-markup-generator	Generate JSON-LD structured data for rich results

Optimize — improve existing content and technical health

Skill	What it does
on-page-seo-auditor	Audit on-page elements with a scored report and fix recommendations
technical-seo-checker	Check crawlability, indexing, Core Web Vitals, and site architecture
internal-linking-optimizer	Optimize internal link structure for better crawling and authority flow
content-refresher	Update outdated content to recover or improve rankings

Monitor — track performance and catch issues early

Skill	What it does
rank-tracker	Track keyword positions over time in both SERP and AI responses
backlink-analyzer	Analyze backlink profile, find opportunities, detect toxic links
performance-reporter	Generate SEO/GEO performance reports for stakeholders
alert-manager	Set up alerts for ranking drops, traffic changes, and technical issues

Cross-cutting — protocol layer across all phases

Skill	What it does
content-quality-auditor	Publish Readiness Gate with full 80-item CORE-EEAT audit and ship/no-ship verdict
domain-authority-auditor	Citation Trust Gate with full 40-item CITE audit and authority verdict
entity-optimizer	Canonical Entity Profile for brand/entity truth across search and AI systems
memory-management	Campaign Memory Loop for durable context, promotion, and archive rules

Commands

One-shot tasks with explicit input and structured output.

Command	Description
`/seo:audit-page <URL>`	Full on-page SEO + CORE-EEAT content quality audit with scored report
`/seo:check-technical <URL>`	Technical SEO health check (crawlability, speed, security)
`/seo:generate-schema <type>`	Generate JSON-LD structured data markup
`/seo:optimize-meta <URL>`	Optimize title, description, and OG tags
`/seo:report <domain> <period>`	Comprehensive SEO/GEO performance report
`/seo:audit-domain <domain>`	Full CITE domain authority audit with 40-item scoring and veto checks
`/seo:write-content <topic>`	Write SEO + GEO optimized content from a topic and target keyword
`/seo:keyword-research <seed>`	Research and analyze keywords for a topic or niche
`/seo:setup-alert <metric>`	Configure monitoring alerts for critical metrics

Command files: commands/

Recommended Workflow

graph TD
    A[New Content Project] --> B[Keyword Research]
    B --> C[Competitor Analysis]
    C --> D[Content Gap Analysis]
    D --> E[Write SEO Content]
    E --> F[GEO Optimization]
    F --> G[Meta Tags + Schema]
    G --> H[CORE-EEAT Quality Audit]
    H --> H2[On-Page Audit]
    H2 --> I[Publish]
    I --> J[Track Rankings]
    J --> K{Performance OK?}
    K -->|Yes| L[Continue Monitoring]
    K -->|No| M[Content Refresh]
    M --> H

Skill combos that work well together:

keyword-research + content-gap-analysis → comprehensive content strategy
seo-content-writer + geo-content-optimizer → dual-optimized content
on-page-seo-auditor + technical-seo-checker → complete site audit
rank-tracker + alert-manager → proactive monitoring
content-quality-auditor + content-refresher → data-driven content refresh
content-quality-auditor + domain-authority-auditor → complete 120-item assessment
domain-authority-auditor + backlink-analyzer → domain authority deep-dive
entity-optimizer + schema-markup-generator → complete entity markup
memory-management + any skill → persistent project context

Inter-Skill Handoff Protocol

When a skill points to its Next Best Skill, preserve this context for the next move:

Context	How to Pass	Example
Objective	State what was analyzed, created, or fixed	"Objective: refreshed declining pricing page"
Key findings / output	Carry forward the highest-signal result	"Key output: GEO section rewrite + publish verdict = fix before ship"
Evidence	Include URLs, datasets, or sections reviewed	"Evidence: GSC last 90 days, page URL, competitor SERP snapshot"
Open loops	Note blockers, missing inputs, or unresolved risks	"Open loops: missing author bio and current customer proof"
Target keyword	Include in the skill invocation	"Run content-refresher for keyword 'cloud hosting'"
Content type	State explicitly	"Content type: how-to guide"
CORE-EEAT scores	Summarize dimension scores	"Current scores: C:75 O:60 R:80 E:45 — focus on Exclusivity"
CITE scores	Summarize dimension + veto status	"CITE: C:82 I:65 T:71 E:58, no veto triggers"
Priority items	List specific item IDs	"Priority: improve O08, E07, R06"
Content URL	Include for fetch-capable skills	"Analyze https://example.com/page"

Memory-managed handoff: If memory-management is active, prior audit results are automatically available via the hot cache in CLAUDE.md. Skills should check for cached scores before re-running audits.

Reference Materials

Shared references used by multiple skills:

Reference	Items	Used by
core-eeat-benchmark.md	80	content-quality-auditor, seo-content-writer, geo-content-optimizer, content-refresher, on-page-seo-auditor
cite-domain-rating.md	40	domain-authority-auditor, backlink-analyzer, competitor-analysis, performance-reporter

Most skills also include references/ subdirectories with skill-specific templates, rubrics, and checklists (e.g. http-status-codes, robots-txt, kpi-definitions, report-templates).

Finding the Right Skill

Not sure which skill to use? Search by what you're trying to do:

You're looking for...	Use this skill
Find keywords / topic ideas / what to write about	keyword-research
Search volume / long-tail keywords / ranking opportunities	keyword-research
Analyze competitors / competitive intelligence / who ranks for X	competitor-analysis
Competitor keywords / competitor backlinks / benchmarking	competitor-analysis
SERP analysis / what ranks for X / featured snippets	serp-analysis
AI overviews / SERP features / why does this page rank	serp-analysis
Content gaps / what am I missing / untapped topics	content-gap-analysis
Competitor content analysis / content opportunities / content strategy gaps	content-gap-analysis
Write a blog post / article writing / content creation	seo-content-writer
SEO copywriting / draft optimized content / write for SEO	seo-content-writer
Optimize for AI / get cited by ChatGPT / AI optimization	geo-content-optimizer
GEO optimization / appear in AI answers / LLM citations	geo-content-optimizer
Title tag / meta description / improve CTR	meta-tags-optimizer
Open Graph / Twitter cards / social media preview	meta-tags-optimizer
Schema markup / structured data / JSON-LD / rich snippets	schema-markup-generator
FAQ schema / How-To schema / product markup	schema-markup-generator
On-page SEO audit / SEO score / page optimization	on-page-seo-auditor
Header tags / image optimization / check my page	on-page-seo-auditor
Technical SEO / page speed / Core Web Vitals	technical-seo-checker
Crawl issues / indexing problems / mobile-friendly check	technical-seo-checker
Internal links / site architecture / link structure	internal-linking-optimizer
Page authority distribution / content silos / site navigation	internal-linking-optimizer
Update old content / refresh content / content decay	content-refresher
Declining rankings / revive old blog posts / outdated content	content-refresher
Track rankings / keyword positions / how am I ranking	rank-tracker
SERP monitoring / ranking trends / position tracking	rank-tracker
Analyze backlinks / link profile / toxic links	backlink-analyzer
Link building / off-page SEO / link authority	backlink-analyzer
SEO report / performance report / traffic report	performance-reporter
SEO dashboard / report to stakeholders / monthly report	performance-reporter
SEO alerts / monitor rankings / ranking notifications	alert-manager
Traffic alerts / watch competitor changes / alert me	alert-manager
Content quality audit / EEAT score / how good is my content	content-quality-auditor
CORE-EEAT audit / content assessment / quality score	content-quality-auditor
Domain authority audit / domain trust / site credibility	domain-authority-auditor
CITE audit / domain rating / how authoritative is my site	domain-authority-auditor
Entity optimization / knowledge graph / knowledge panel	entity-optimizer
Brand entity / entity disambiguation / Wikidata	entity-optimizer
Remember project context / save SEO data / track campaign	memory-management
Store keyword data / save progress / project memory	memory-management

All Installation Methods

Method	Command	Best for
ClawHub	`clawhub install aaron-he-zhu/<skill-name>`	OpenClaw users, individual skills
Skills CLI	`npx skills add aaron-he-zhu/seo-geo-claude-skills`	Most users, 35+ agents, all 20 at once
Claude Code Plugin	`/plugin marketplace add aaron-he-zhu/seo-geo-claude-skills`	Claude Code plugin system
Git Submodule	`git submodule add ... .claude/skills/seo-geo`	Version-pinned team installs
Fork & Customize	Fork + `npx skills add YOUR-ORG/...`	Teams with custom needs
Manual	`git clone` + copy	No CLI needed

Browse all 20 skills: GitHub · ClawHub · skills.sh

# Install all skills (skills.sh)
npx skills add aaron-he-zhu/seo-geo-claude-skills

# Install a specific skill (skills.sh)
npx skills add aaron-he-zhu/seo-geo-claude-skills -s keyword-research

# Install a specific skill (ClawHub)
clawhub install aaron-he-zhu/keyword-research

# Preview available skills
npx skills add aaron-he-zhu/seo-geo-claude-skills --list

# Install globally for all agents
npx skills add aaron-he-zhu/seo-geo-claude-skills -g -y --all

Contributing

See CONTRIBUTING.md for how to add new skills, improve existing ones, or request features.

Related Repositories

Repository	What it provides
CORE-EEAT Content Benchmark	80-item content quality scoring framework
CITE Domain Rating	40-item domain authority scoring framework

Disclaimer

These skills assist with SEO and GEO workflows but do not guarantee search rankings, AI citations, or traffic results. SEO and GEO outcomes depend on many factors outside the scope of this tool. Always verify recommendations with qualified professionals before making significant changes to your content strategy. AI-generated analysis should be reviewed by domain experts before being relied upon for business decisions.

License

Apache License 2.0