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aaron-marketing-skills

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SUMMARY

38 marketing skills + 5 commands for Claude Code & 35+ AI agents: SEO/GEO + influencer marketing (IMPACT). Frameworks: CORE-EEAT, CITE, C3.

README.md

Aaron Marketing Skills

38 skills. 5 commands. SEO/GEO and influencer marketing on one shared contract.

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Claude Skills and Commands for two marketing disciplines on one operating contract:

  • Search (SEO/GEO) — 20 skills for keyword research, content creation, technical audits, schema, monitoring, quality gates, entity truth, and campaign memory.
  • Influencer marketing (IMPACT) — 18 skills for audience insight, influencer discovery, campaign planning, outreach, content amplification, and ROI tracking.

Skill content is zero-dependency Markdown; Claude Code hooks use a small Bash runner. Three evaluation frameworks ship inside: CORE-EEAT (80-item content quality), CITE (40-item domain authority), and C³ (influencer Creator/Content/Campaign).

The SEO/GEO half also ships on its own, unchanged, at seo-geo-claude-skills for users who only want search work.

Quick Start

Install with Claude Code, any Agent Skills-compatible host, or a plain git clone:

Tool Install
Claude Code /plugin marketplace add aaron-he-zhu/aaron-marketing-skills then /plugin install aaron-marketing@aaron
skills.sh / generic Agent Skills hosts npx skills add aaron-he-zhu/aaron-marketing-skills
Any host git clone https://github.com/aaron-he-zhu/aaron-marketing-skills

In Claude Code, marketplace add only registers the catalog — run /plugin install aaron-marketing@aaron (or pick it from /plugin) to actually enable the skills and commands. Single skill on generic hosts: npx skills add aaron-he-zhu/aaron-marketing-skills -s keyword-research.

If your host supports automatic skill routing, try a natural-language request:

Research keywords for my SaaS product targeting small teams

Find TikTok creators for a skincare launch and score their fit

Slash-command entrypoint when your host exposes ./commands/:

/aaron-marketing:auto audit https://example.com/blog/my-article

Optional tools are documented in CONNECTORS.md; every skill also works at Tier 1 with user-provided data.

Operating Model

Every skill follows the same activation contract: Quick Start, Skill Contract, Handoff Summary, Data Sources, Instructions, Reference Materials, and Next Best Skill. Four cross-cutting skills form the protocol layer:

Protocol skill Role
content-quality-auditor 80-item CORE-EEAT publish gate
domain-authority-auditor 40-item CITE trust gate
entity-optimizer Canonical entity profile
memory-management HOT/WARM/COLD project memory (capture · promote · demote · archive · query)

Shared refs: skill-contract.md, state-model.md, auditor-runbook.md.

Skills

Search — SEO/GEO (20)

Phase Skills
Research keyword-research, competitor-analysis, serp-analysis, content-gap-analysis
Build seo-content-writer, geo-content-optimizer, meta-tags-optimizer, schema-markup-generator
Optimize on-page-seo-auditor, technical-seo-checker, internal-linking-optimizer, content-refresher
Monitor rank-tracker, backlink-analyzer, performance-reporter, alert-manager
Cross-cutting content-quality-auditor, domain-authority-auditor, entity-optimizer, memory-management

Influencer — IMPACT (18)

Phase Skills
Insight audience-analyzer, niche-researcher, trend-spotter
Map influencer-discovery, fit-scorer, competitor-tracker
Plan campaign-planner, brief-generator, budget-optimizer
Activate outreach-manager, content-reviewer, contract-helper
Convert content-amplifier, ugc-repurposer, landing-optimizer
Track performance-analyzer, roi-calculator, report-generator

Commands

Five commands cover the search workflow end-to-end; influencer skills are reached by name or via /aaron-marketing:auto routing.

Command Use it for
/aaron-marketing:auto Describe any goal — infers intent and runs the smallest useful workflow (--deep for exhaustive/stress-test)
/aaron-marketing:research Keyword demand, SERP intent, competitors, content gaps, site/topic/entity maps
/aaron-marketing:create Brief, write, series, refresh, CMS-neutral publish package (--brief/--series/--refresh/--publish/--meta/--schema)
/aaron-marketing:audit On-page + CORE-EEAT quality, technical SEO, AI visibility, domain authority (--full/--tech/--visibility/--authority)
/aaron-marketing:track Rankings, alerts, performance reports, project memory (--alert/--report/--remember)

Daily work normally starts with /aaron-marketing:auto, which runs the workflow implied by your goal and stops only at blocking decisions. The other four are explicit mode entrypoints.

Breaking rename note: this library's commands use /aaron-marketing:. Older /seo:* and /aaron-seo-geo:* names recover via /aaron-marketing:auto — for example, /aaron-marketing:auto /aaron-seo-geo:audit https://example.com/blog/post returns /aaron-marketing:audit https://example.com/blog/post.

Command files: commands/.

Recommended Workflow

Search (SEO/GEO):

  1. Research: keyword-research -> competitor-analysis -> content-gap-analysis.
  2. Build: seo-content-writer -> geo-content-optimizer -> meta-tags-optimizer / schema-markup-generator.
  3. Optimize: content-quality-auditor -> on-page-seo-auditor -> technical-seo-checker.
  4. Monitor: rank-tracker -> performance-reporter -> alert-manager.

Influencer (IMPACT):

  1. Insight: audience-analyzer -> trend-spotter -> niche-researcher.
  2. Map: influencer-discovery -> fit-scorer (scored on C³ ACE) -> competitor-tracker.
  3. Plan: campaign-planner -> brief-generator -> budget-optimizer.
  4. Activate: outreach-manager -> content-reviewer (ART gate) -> contract-helper.
  5. Convert: content-amplifier -> ugc-repurposer -> landing-optimizer.
  6. Track: performance-analyzer -> roi-calculator -> report-generator.

For a full trust review, pair content-quality-auditor with domain-authority-auditor for a 120-item assessment. If memory-management is active, handoffs and open loops are retained in HOT/WARM/COLD memory.

References

Reference Purpose
core-eeat-benchmark.md 80-item content quality benchmark (CORE-EEAT)
cite-domain-rating.md 40-item domain authority benchmark (CITE)
c3-benchmark.md Influencer Creator/Content/Campaign benchmark (C³ · ACE/ART/ROI)
auditor-runbook.md Auditor handoff schema, cap arithmetic, artifact gate
CONNECTORS.md Optional MCP/tool connector tiers

Contributing

See CONTRIBUTING.md. Release state is tracked in VERSIONS.md; security guidance is in SECURITY.md.

Disclaimer

These skills assist SEO/GEO and influencer-marketing workflows but do not guarantee rankings, AI citations, traffic, engagement, or business outcomes. Influencer-compliance checks (FTC disclosure, claim integrity) are guidance, not legal advice. Verify recommendations with qualified professionals before relying on them for major strategy or legal decisions.

License

Apache License 2.0

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